Here's a short low-down of the specs on the Fiesta:
Regular 1.4:
Driver Airbag
ABS+EBD
ISOFIX
CD/MP3-Aux Radio 4-speakers
Rear Wiper
Rear Spoiler
Rear Foglamp
185/55R15 tires, alloy wheels
EPS
Immobilizer
Keyless Entry
1.6 Powershift:
6-speed Dual Clutch Transmission
Electronic Stability Control
Hill-hold
195/50R16 tires, alloy wheels
1.6 Powershift Sport:
Front Foglights
Sport Suspension
Trip Computer with economy, temperature, etcetera readouts
Driver+Passenger Airbag
Bluetooth/USB/Voice command
6-speaker system
Alarm
Parking Sensors
Leather-wrapped steering wheel
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Warranty is 3 years / 100,000 kms. Major maintenance every 10,000 kilometers. 1k and 10k service is free. And they guarantee that the servicing is 32% cheaper than the "major competitor". So... Honda Jazz long-interval maintenance with price similar to the 5000 km checkup costs of Toyota and the others? Win-win.
And, mindful of Ford's reputation as taking too long to source parts... they're giving a 24-Hour guarantee. They guarantee that major parts will be available on-the-spot or within 24 hours of request. This includes uncommon but major items like Oxygen Sensors, Crankshaft Pulleys, Starters, Brake Calipers, Compressors and etcetera.
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Looks very promising. Some niggles (not quite convinced by the plastics and the light doors), but still... what you're getting for the price is pretty cool.