Quote Originally Posted by niky View Post
Very similar dynamic:

There may be much tastier Fried Chickens out there than Jollibee ChickenJoy, but ChickenJoy is consistent, which is why many people buy there.

But for those of us who are adventurous and do our research, there are much better fast food deals out there waiting to be found.
You are not really comparing products per se but marketing strategy and positioning.

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