squala read these instead and let us get on with the poll.
BMW buyers are... http://waw.wardsauto.com/ar/auto_wanna_buy_bmwbrand/
General topics on brand equity
http://www.dssresearch.com/toolkit/r...apers/SR02.asp
http://www.s-m-a-r-t.com/Exp_brandequity.htm
http://www.dobney.com/Research/Brand...y_research.htm
Each Class in Mercedes-Benz stands for... http://www.igorinternational.com/pro...and-equity.php




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