take a look at businesses and corporations who depend on cars for their business (taxi's, driving schools etc)..
do they use kia's or hyundai's?
even taxi drivers i asked do not recommend kia's .. i expect a different answer but they really don't trust kia's or any korean cars.. i always get that same answer..
even an officemate of mine who owns a talyer told me "wag ka bibili ng kia, parang tinapon mo lang pera mo" .. well kia have improved.. but still a long way from toyota.. they still need to sell cheap to match toyota..