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  1. Join Date
    Dec 2010
    Posts
    107
    #1

  2. Join Date
    Dec 2010
    Posts
    107
    #2
    Apparently, the Hyundai i30, which competes with VW's Golf model, has a very solid steering wheel adjuster, which prompted Winterkorn to state "It doesn't rattle".

    Of course, that wasn't just a statement; it was a complaint that needed an explanation from his staff. He called for Klaus Bischoff, in charge of automotive design at VW, and told him: "BMW can't do it. We can't do it. It doesn't rattle!"

    Bischoff, caught on the wrong foot, carefully replies that VW had a solution for the rattling steering wheel adjuster, but it wasn't used in production as it was too expensive. Winterkorn, now visibly upset, shot back: "So why can they do it?" There was no answer.

    VW did not stop there. Winterkorn is even shown taking measurements of the i30's interior.
    Video: IAA 2011 Hyundai new generation i30 and Martin Winterkorn (Chairman of the Volkswagen AG) - YouTube

VW Ceo Upset over Hyundai Build Quality