In a time of another major corruption scandal, contractors with flashy cars, and 'nepo babies' showing off rich lifestyles, it may be good to go back to history and take a look at a classic car, the VW Beetle — and what it symbolizes.
When the Ayala Group announced on September 18 that it would stop selling Volkswagen (VW) cars in the Philippines, there was no love lost in the Philippines.
Filipinos fell out of love with VW ever since the German car manufactuer veered away from its literal meaning — “volks” “wagen” or people’s car.
VW had strong roots in the Philippines. The German car manufacturer, the biggest in Europe, used to have the largest market share here back in the 1960s. According to Klaus Schadewald, former chief operating adviser of VW Philippines,
VW’s market share used to be 64%, meaning two out of every three cars in the Philippines was a VW. Even our police cars were VW Beetles at one point.
VW once had three production plants in the Philippines, and Schadewald says the Philippines still has one of the largest VW clubs in the world. The Samahan VW Club of the Philippines, for instance, has around 30,000 members on Facebook.
Those were years when Germany’s manufacturing-engineering prowess was on display all over the world, and VW would outsell giant American automaker Ford with their classic Beetles, Kombis, Golfs, Karmann Ghias, and Brasilias.
Volkswagen’s two-door Beetle sedan sold over 21 million worldwide, “making it the most popular car manufactured off a single platform of all time,” according to Volkswagen AG. It also became a cultural icon during the “Hippies” counter-culture movement in the late 1960s and 1970s, with peace advocates bringing Beetles and Kombis to protests such as the Woodstock music festival in New York, USA.