even Toyota has some failures too, case in point: the entry-level Toyota ECHO in the US. the sales total is so pathetic right now that delaers have dropped the car from their lineups. toyota also does not display this car in showrooms or even sit in the delears' lots, the ECHO is only made when ordered.
in 2000, Toyota came out with its Genesis Project to convert Gen Y individuals to the Toyota fold. they even came out with a new website: Isthistoyota.com to introduce the Mr2 Spyder,new Celica and the ECHO. well, all three are gone with the ECHO going away this year.
goodbye Toyota ECHO, wonder if this small car is successful in other markets like the Philippines?
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