According to Motor Image Pilipinas general manager Mike Luyun, it was his idea to put the same price (P1,928,000) on both automatic and manual variants of the new Subaru BRZ sports coupe. MIP is the exclusive distributor of Subaru vehicles in the country.
"Actually, it's only here where this single-price strategy exists," Luyun told us during the launch of the BRZ last night in Makati City. "In other ASEAN markets under Motor Image, the manual-transmission version is more expensive than its automatic counterpart."
Yes, you read that right. In other countries, Motor Image has priced the manual BRZ higher than the automatic, believing that the former will enjoy a higher demand among enthusiasts. Of course, we all know that automatic-transmission vehicles are really pricier than manual ones.