Quote Originally Posted by Wh1stl3r
I suppose they are looking to diversify to penetrate the mid/lower end market. To me the price difference is low enough to encourage new buyers and not high enough for people who are into the veblen market. They should do a Rolex/Tudor. Make a similar product by a different brand but watered down significantly.
the only problem is they did not setup the 5C for the mid and entry level market. Apple has only ever been interested in the high end market and that's what they said when they came out with the price of the 5C. so high end market people who are the same target as the 5S just don't want to buy the 5C because of the lack of elite-factor.