Stumbled upon this interesting infographic outlining how NEDA classifies people into A-B-C-D-E. Turns out it's not just your household income (otherwise a lot of people will be AB).



It's a rather subjective classification with some weird quirks such as:

- If you're not from the top universities, you can't be AB
- If your car is more than 5 yrs old, you can't be AB

According to the NEDA survey, among Filipinos aged 15-50 in 2015:

-Around 0.6% were class AB;
-Around 5% were class “Upper C”;
-Around 17% were class “Broad C”;
-Around 48% were class D;
-Around 29% were class E.
Around .6% of Filipinos aged 18-53 are considered Class AB – Asintunado

Turns out even market research firms like Nielsen, SWS, and Pulse Asia use similar definitions.

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