
Originally Posted by
digitalron
I would still allow political surveys to be made and the results published if and only if the full process is made transparent (without giving away the identities of the respondents, of course).
Transparent here means fully disclosing the process used, including the manner of respondent selection and the way the survey was done: was there a questionnaire that needed to be answered? How (i.e., fill-in the blanks, multiple choice, etc).
I'm sure the people in PulseAsia and SWS are extremely smart. However, without fully disclosing the process, I get suspicious of the accuracy of the whole exercise.
Case in point: there are around 42,000 barangays in the Philippines. The survey sample size ranges from 1,500 to 2,000 individuals. Heck... not even 5% of the total number of barangays were represented! How could the proponents therefore say that the sampling done is fully representative of the full demographics of the Philippine's voting populace?
Next... do the questionnaires used reflect the voting scenario? Are these similar to the ballots? Or are questions phrased in a particular way? Are respondents given the questionnaire and left to their own devices to answer... or do the field staff do some sort of briefing while the survey is going on? How can we be sure that the field staff are not doing partisan work in the background?
Finally... how about inviting an outside entity to do the surveys? As in, a non-Philippine based organization. For all the touted independence of the local survey firms. I'm sure it cannot be disregarded that objectivity is not met 100% of the time... and anything less than 100% objectivity (even if it is 99%) is not good enough. After all, the circles of influence of both survey practitioners and politicians intersect in this country of ours.
So... my response... continue to allow political surveys to be conducted and the results publicly published only if a totally full disclosure of the process is made.