It's more fun in the Philippines

[dr. d]

are these the two ads being compared?
the Ph ad is good!
plagiarism? if i knew a similar ad existed, i would have steered away from it. personal pride and all that...
the question is, just how similar is the newer ad to the older ad? in my opinion, the newer ad has its own identity.

[H1Tman]

They copied the concept.

[kisshmet]

HOSPITALITY or warmth so penetrating even a visually impaired person can see thru feeling

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[niky]

Concept on the blind enjoying the country and company is practically the same.

However, in the Philippine version,- the subject person being blind is implied in the first few seconds of the video vs. the SA version, where the watcher was made to believe that he's not, until the last few seconds, when his cane was revealed.

The first fifteen to twenty seconds of the Philippine ad is an almost shot-by-shot recreation of the South Africa ad. The middle doesn't matter. Obviously we have different sights here. The last part of the Philippine ad is also eerily similar to the South African ad in execution.

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While some measure of groupthink does exist in advertising... tropes about nature... friendliness... etcetera are common fodder for tourist ads, such blatant parallelisms indicate possible plagiarism at the storyboard/script level.

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Is it a good ad? Sure. Is it plagiarism? I could build a pretty solid case.

-

Sing with me: "Pinoy ako, PInoy tayoooooo..."

[dreamur]

The first fifteen to twenty seconds of the Philippine ad is an almost shot-by-shot recreation of the South Africa ad. The middle doesn't matter. Obviously we have different sights here. The last part of the Philippine ad is also eerily similar to the South African ad in execution.

-

While some measure of groupthink does exist in advertising... tropes about nature... friendliness... etcetera are common fodder for tourist ads, such blatant parallelisms indicate possible plagiarism at the storyboard/script level.

-

Is it a good ad? Sure. Is it plagiarism? I could build a pretty solid case.

-

Sing with me: "Pinoy ako, PInoy tayoooooo..."

Lol. Even that song is a clear plagiarism of the chandelier.

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[badkuk]

Not an advertising guru, but imho we can do better.


A few years back, Coca-Cola came out with a slew of Pinoy-specific ads, including the one featuring Nikki Gil. Those i find quite creative, uniquely Pinoy.

Recently, we also had those McDo / Jollibee tearjerker ads. Sobfest, yes, but powerful.


The DoT should hire those guys.

btw, is this the 80s? Social media is the new advertising battleground. They should enlist Pinoy or Pinoy-friendly Youtube/SC personalities to push the Ph tourism agenda....don't tell people it's more fun in the Philippines, *show* them.

[Roden Villegas]

Naku pano na to? Soli bayad?

[Monseratto]

Na delete na yung video sa official DOT you tube account... And it is a convenient excuse to cancel the contract that the previous administration signed.



DOT cuts ties with McCann after ad controversy

[Monseratto]

For for posterity na lang... hehehe

[baludoy]

Nakow! Di ko man lang napanuld iyang controversial ad na yan!

when you look into the abyss, the abyss looks into you

[uls]

"hey, the Phil. govt wants us to make a tourism ad... let's use that South African ad as a template... it was pretty good... they'll never find out"

[Monseratto]

In case you are wondering who was the ad agency of the original SA. They were Ireland/Davenport of Johannesburg. No connection to the McCann Worldgroup.

THere was a Canadian ad that had the same concept but did not end with the big reveal...



Iba talaga pag first world ad agency ang gumawa :D

McCann Philippines Denies Claims It Plagiarized a 214 South African Ad in Its New Tourism Campaign – Adweek