MANILA - The Philippine unit of Japanese carmaker Toyota is jacking up its output by almost a fifth after it spent P2 billion for the local assembly of the third-generation Vios.
At today’s ceremonial roll-off of the all-new, third-generation Vios, Toyota Motor Philippines Corp (TMPC) president Michinobu Sugata said production this year will hit 36,300 units, up 19 percent from 30,500 last year.
The investment for the new-generation Vios secured tax and other incentives from the Board of Investments (BOI) as a pioneer project under the 2011 Investment Priorities Plan (IPP).
TMPC plans to assemble 14,594 units of the all-new Vios until yearend. Production of the new model began last June 26.
“With production of the new Vios, we will make the auto industry fired up on all cylinders,” Sugata said.
He said the Vios is the top-selling vehicle in the country with 16,517 units sold last year or almost a tenth of the industry sales of over 182,000.
TMPC vice president Roque Rommel T. Gutierrez told reporters that sales of the all-new Vios are expected to jump to 2,000 a month from the previous variant’s monthly sales of 1,400. The new Vios is now available at Toyota dealerships nationwide, he said.
The third-generation Vios, however, will be more expensive with a starting price of P723,000 per unit or about P20,000 more than that of second-generation units.
The Philippines is the second Asean country to assemble the all-new Vios after Thailand—Toyota’s production base in Southeast Asia. Vios production in the Philippines started in 2004.
Double local content next year
The biggest assembler as well as seller of vehicles in the country, TMPC also plans to double the local content of the Vios model to 40 percent by next year.
TMPC sourced 265 parts and components or about a fifth of those used to assemble the all-new Vios from local vehicle parts makers belonging to the Toyota Suppliers Club. The previous Vios variant had only 230 locally sourced parts.
Sugata said the company plans to further increase the number of locally sourced parts to over 300. For one, the underutilized press plant will be used to localize the stamping or shaping of 15 parts such as door, floor and roof, among others, by July next year, he said.
Gutierrez said they are also looking at sourcing bulky parts from domestic manufacturers. Sourcing more parts from local makers will slash logistics and importation costs, he said.