5w 40 is fully synthetic I think. Honestly, I can't notice the difference sa takbo pag naglagay ako ng semi or fully synthetic oil,pareho lang ang feel same sa fuel economy.
You can use either of them, 10-30W is just multi grade oil which means that its not that thick (malapot) when you start initially, while the single grade is always at 30W even in the cold morning start up. If you religiouly change your oil when its prescribed time/mileage to change, stay with dino oil and save money, but if you a lot of money to burn, always on the move and with a lead foot (arangkada), synthetic will be better for your engine.