Jaguar is finally canning its unpopular X-Type, with the loss of 300 jobs.
The slow-selling saloon and estate range have been culled due to falling demand. The production line is thus to be closed ahead of time, as the firm reallocates resources to more profitable (and better-selling) model lines. Alas, this does mean voluntary redundancies at the Halewood plant.
Jaguar intended the X-Type to be a high-selling BMW 3 Series rival, but the model never achieved any such level of success. Sales volumes failed to reach the high levels Jaguar longed for, mainly because of two key failings - dated styling and the Ford Mondeo underpinnings.
It was always quite a good car to drive, particularly following a series of minor facelifts through the years. These eventually brought diesel engines to the range too, and the later estate was also a much more elegant and attractive design. But, by then, it was too late.
Jaguar persisted - with the latest round of changes last year bringing a 2.2-litre diesel auto to the line-up - but X-Type sales continued to decline. With overall Jaguar volumes down nearly 30 percent, the company has decided to concentrate resources on the vital new XJ saloon. Few will mourn its passing...