
Originally Posted by
Benzmizer
I have not read the entire thread but this is my thought of why Nissan's resale value suffered.
The boxtype sentras (B12) were a hit. Nissan sold a lot of these units from the LX, SLX and SGX. Engine was unquestionably good... the suspension and insulation isn't. Not all but majority of B12s experienced underchassis problem and the sound deadeners of the cabin was thin. These 2 combines = disaster. You hear knocking sound (suspension) and hear loud road noise. This resulted to a lot of complaints from it's owners.
This negative impression on Nissan dragged on to the B12s replacement, the B13. Despite quantum leap improvements on it's suspension, safety features, ABS (1st to locally introduce), front and rear 3-pt seatbelt system, speed sensing door locks (1st), etc., the trauma on Nissan cars remained. This was no different to the B14 series despite the introduction of the MLB suspension, prestige by winning the SEATC and the Pan-Philippine Marathon -- wherein the B14 acheived 30,000 kms in 30 days. Still, resale value of the Sentra was considered one of the lowest in it's segment. (vs. Corolla, Civic and Lancer)
Then at almost the same period, the (initially) very successful introduction of the Nissan Vanette -- where NMPI had to work triple time to cater to the demands of the market, became short-lived.... The amount of success the Vanette garnered resulted to an equally (or even more) disastrous result when the design oversight of the radiator shroud caused countless overheating --- to a point engine blocks break! This did more harm than good. Result --- poor resale value.
The Bluebird Altima's intro in 1993 was a flop. Why? Nissan priced it comparable to that of the Toyota Corona and the Honda Accord -- which were the top 2 selling mid-sized sedans at that time. So to unload the stock, Nissan dropped the price. Again, a mistake that resulted poor resale value for Nissan. It was only when the Cefiro was introduced in 1997 where Nissan's resale value slightly improved.
The amount of damage on Nissan's image thru the years was already hard to remedy.... But this does not give justice to what is actually true. Nissan is a good, reputable brand. It has introduced some automotive technology firsts here in the Philippines.
As I quote viet:
"Huwag nissan bilhin kung plano ring ibenta. Pero kung tipong mapagmahal sa gamit para makasama habang buhay, Nissan ang piliin."
This is actually what is already happening. If you are looking for a "cheap" but quality vehicle that you'll own and never worry of how much you'd be able to sell it in the future, go for Nissan. But if at the time of purchase, you already start computing how much you'd get of a future sale of your-to-buy Nissan, forget it. Buy another brand... maybe a Honda or Toyota.
Nuff said.