Enter the Harley Davidson
Motorcycle enthusiasts in the Philippines will no longer have to go to countries like Singapore to buy their own Harley Davidson. That’s because Cats Motors Inc. has bagged the deal to bring the brand into the country.
CATS Motors—known mainly for distributing Mercedes Benz locally—is set to put up a separate organization to handle Harley Davidson, which already has a loyal following in the Philippines who can’t get enough of that distinct roar from large engines.
The first showroom is expected to be put up at the Fort Bonifacio Global City to bring the brand closer to its target market—affluent Filipinos who will not think twice about shelling out a six-figure price for a two-wheeler.
The first Harleys will arrive by the first quarter of next year.—Tina Arceo-Dumlao