If you...
... ride w/o a helmet,
... think that speeding is fun,
... think that sando, shorts & tsinelas while ridding is cool,
... enjoy weaving in & out of traffic,
this ad from Australia's Traffic Accident Commission (TAC) is for you: YouTube - TAC Motor Cycle Ad

Here's the accompanying article: http://www.tac.vic.gov.au/jsp/conten...ll&pageID=1897
... and the copy & paste. Pls. share w/ other riders:
[SIZE=2]
New TAC campaign urges riders to reduce risks[/SIZE][SIZE=2]
MEDIA RELEASE: 20th OCTOBER 2009

[/SIZE] Motorcyclists are being urged to take responsibility for their own safety in the TAC’s latest advertising campaign.

TAC Executive Manager Community Relations Phil Reed said the new public education campaign commencing tonight highlights to riders the personal risk they are exposed to every time they ride and the behaviours they can employ to reduce their risk.

“The TAC wants Victorian motorcyclists to understand that regardless of who is at fault in a road crash, it will be the motorcyclist who will come out second best,” Mr Reed said.

“Independent research shows that riders are 38 times more likely than car occupants to be killed or seriously injured on the road.”

In 2008, 1,044 riders were seriously injured and 43 motorcyclists were fatally injured on Victorian roads. Of the riders killed, 93% were male and 56% were single vehicle crashes with at least 50% of these crashes involving excessive speed.

“Riders need to make decisions that reduce their level of risk each time they ride. This means riding at safe speeds appropriate for the road conditions and wearing highly visible protective clothing,” Mr Reed said.

“My message to riders is that there is no excuse for not wearing full protective clothing every time you ride. Correct and visible protective clothing will help minimise the severity of injuries sustained when involved in a crash and may even save your life.”

Currently motorcyclists account for 3% of the Victorian motor-vehicle fleet and for less than 1% of the vehicle kilometres travelled. However, riders continue to be over-represented in road trauma. In 2008, they accounted for over 14% of all road deaths on Victoria’s roads.

“We hope to reduce the number of motorcyclists killed and injured on our roads by engaging riders in a discussion about risk.”

“The TAC encourages riders to make choices that reduce their risks each time they jump on their bike – whether that be by slowing down or wearing the right protective clothing. It’s up to you to reduce the risks.”

Mr Reed said that drivers are not exempt from their responsibilities to drive predictably and to keep a look out for riders.

The campaign runs for three weeks and starts tonight on TV and outdoor billboards, as well as in print publications and online at www.spokes.com.au.
Sana kung kahit katiting ng perang ginagastos sa gov't propaganda ay ginagamit sa pagturo ng tamang riding and driving habits, not only among bikers but even cagers, siguro mababawasan ang mga reports ng motorcycle vs. car vs. bus vs. center island accidents in the morning news.