I guess we need to go back tot he original definition of RICE. According to one Urban Dictionary entry:

a Rice car is used to refer to sports cars of Asian make who have heavily cosmetic modifications and little or no internal modifications.
RICE - stands for Race Inspired Cosmetic Enhancement.
Commonly misunderstood by people who believe any Asian 'done up' sports car is a rice mobile, and used as a negative term.

I guess the American heritage of the term RICE had to incorporate the word Asian in its definition. Still, it could refer to a car of any make pimped up cosmetically but not performance-wise. So a car that pretends to be fast or "race car-like" -- without being so -- by the use of external cosmetic modifications is a RICEy car. A car that has graphic prints on it that are not race-inspired (think cars with anime prints, or artsy stuff) and none of the "racing-related" stuff MAY be cheezy, but not necessarily RICEy.

I think a return to the original meaning and spirit of RICE is in order.