I hate to say it but a lot of Filipinos have this twisted sense of entitlement. Kakilala ni ganito, kamag-anak ni ganito, etc. Iba nga dyan, naka PPV lang tapos pasig-siga sa daan.
Extended family mentality. Everyone wants to be associated with someone powerful kuno.
I think it can also be traced as well to years under colonial rule as everyone wants to upgrade their status.