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  1. Join Date
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    #1
    Mitsubishi Motors Philippines closes 2010 with an impressive 39.5% growth
    (The Philippine Star) Updated January 19, 2011 12:00 AM Comments (0)


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    MANILA, Philippines - The Philippine automotive industry closed 2010 with record breaking sales of 168,490 units exceeding the sales record set by the industry in 1996 of 162,056 units. Although the actual 2010 industry sales is short of the revised targeted volume forecasted by Chamber of Automotive Manufacturers of the Philippines Inc.’s (CAMPI) in the last quarter, still 2010 year end sales registered a double digit industry growth of 27.2% surpassing 2009 total retail sales volume of 132,444 units.
    CAMPI and the Truck Manufacturers’ Association (TMA) credit 2010’s sales performance to the aggressiveness of automotive players in introducing new models coupled with several promotion schemes and financing packages that offer flexible terms and making it easy for consumers especially entry level buyers to purchase, and strong Overseas Filipino Workers (OFW) remittances. Also contributing to the increase in sales last year was the election spending and the peaceful turn-over of presidency resulting to a continuous consumer and business confidence and stable economic environment. The residual effects of typhoon Ondoy in 2009 have also contributed in boosting sales during the first quarter of 2010.
    Meanwhile, Mitsubishi Motors Philippines Corporation (MMPC) marked the year with an impressive 39% sales growth accounting for 32,422 units sold compared to its 2009 sales of 23,247 units. MMPC December sales in particular of 3,085 units also reflects the highest monthly sales volume achieved by MMPC after the Asian crisis of 1997. MMPC December 2010 also accounts for a double digit increase of 26.9% as compared to the same month in 2009. For 2010, MMPC was also able to increase its market share to 19.2%. With these notable sales figures, MMPC remained to be the strong second industry leader.
    MMPC also registered increases in almost all of its segments. Passenger cars increased by 45% with 2,265 units sold compared to 1,562 units sold in 2009. With its very competitive pricing the Lancer 1.6 continues to attract sub-compact passenger car buyers with its much larger size and it is more equipped with features. Accordingly, MMPC attributes the growth in its Lancer 2.0 EX sales volume as it is now more affordable with the introduction of the MMPC assembled Lancer EX models. The Lancer EX 2.0 liter led the compact sedan 2-liter segment last year with total sales of 1,010 units for a 51% share.
    MMPC’s Light Commercial Vehicles also increased by 41.8% with 29,728 units sold compared to 2009 sales of 20,959 units. MMPC credits this performance to the strong sales of its Montero Sport, Adventure, Strada pick-ups and L300 models. Both Adventure and L300 models continue to attract private fleet, as well as small to medium scale entrepreneurs, and OFWs and their dependents. The Adventure and L300 continue to be significant due to their very low cost of operation and maintenance and the reliable performance of its Euro-2 compliant 4D56 engine. With its value for money proposition the Montero Sport remains to be one of the bestselling models with a total of 12,247 units sold controlling the midsize SUV segment with a 48% market share. In fact, it was voted as “Best Bang for the Buck” by distinguished motoring media during the Auto Focus People’s Choice Awards. Additionally, the Strada became the best selling double cab pickup in 2010 with total sales of 3,978 units cornering 27% share of the double cab pick up segment.
    Also for 2010, MMPC introduced the all new ASX Active Crossover, an addition to its refreshed vehicle line-up. The ASX or Active Sport Crossover was publicly launched during the 3rd Philippine International Motor Show in August which instantly received wide consumer acceptance.

    http://www.philstar.com/Article.aspx...bCategoryId=72
    Last edited by ghosthunter; January 23rd, 2011 at 09:59 PM.

  2. Join Date
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    #2
    Congrats, MMPC. Good luck as you attempt to replicate your success in 2011.

  3. Join Date
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    #3
    hanep yung share sa market ng Montero Sport.....48%....

  4. Join Date
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    #4
    on a roll talaga ang mitsu. hope they introduce a 3.2 VGT strada, monty and Pajero for 2011... wish lng para astig ang mitsu...

  5. Join Date
    Sep 2010
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    #5
    okey talaga ang Adventure saka L300, everytime i see one on the road naiisip ko talaga
    sobrang tubong-lugaw na Mitsu dito , ni hindi na sila gumagastos sa design like the Koreans

    pero ang pasok ng pera laki pa din

    imagine a L300FB with no power amenities except steering, sobrang crude pero kapresyo ng entry level cars,

    it's like selling a Nokia 5110 over and over at this day and age of capacitive touchscreen and wireless gaming


    if other car manufacturers can only see the success ni Mitsu dito. pero hinde eh tumatapat lang sila sa presyo,, they can easily outsell the L300FB at a lesser price. 600++K din ito no

    but i think Toyota is adapting. nakakakita na ako ng Hilux na may FB body ngaun. the major drawback however is sira siguro ang lineup ng Hilux pickups kasi Hilux na may FB body, kahit san mo tignan mas madami ka malalaman sa hilux FB at mas secure pa. and business owners can get it a cheaper price than the full blown pickups

  6. Join Date
    Feb 2008
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    14,181
    #6
    Quote Originally Posted by hondaboot View Post
    okey talaga ang Adventure saka L300, everytime i see one on the road naiisip ko talaga
    sobrang tubong-lugaw na Mitsu dito , ni hindi na sila gumagastos sa design like the Koreans

    pero ang pasok ng pera laki pa din

    imagine a L300FB with no power amenities except steering, sobrang crude pero kapresyo ng entry level cars,

    it's like selling a Nokia 5110 over and over at this day and age of capacitive touchscreen and wireless gaming

    Hay MMC is specializing in third world markets, pero unfortunately that is not the way to profitability for their global operations... They should concentrate and revamp their first world market offerings cause they are getting creamed in the first world...

  7. Join Date
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    3,949
    #7
    Quote Originally Posted by Ry_Tower View Post
    on a roll talaga ang mitsu. hope they introduce a 3.2 VGT strada, monty and Pajero for 2011... wish lng para astig ang mitsu...
    I hope the 3.2 VGT strada will come out in time for my next car plan. That's in 1 and 1/2 years, hehehe.

Mitsubishi Motors Philippines closes 2010 with an impressive 39.5% growth