Mitsubishi Philippines is No. 1 in May 2011

[Ry_Tower]

http://www.tsikot.com/mitsubishi-phi...1-in-may-2011/

great news!

[Monseratto]

MMPC attributed the robust sales performance to the strong consumer demand for its Montero Sport, Strada pick-up and locally manufactured models such as the Adventure and L300.

Part shortages really hurting the erstwhile leader of the pack...

[niky]

Wonder how many of those sales are L300s...

[smooth]

congratulations to mitsubishi.

again, i remember when the fortuner was selling like hotcakes. waiting time was over 2 months! and you can get ahead of the queue if you opt for the premium DVD package.

now look at mitsubishi's approach. whoever's calling the shots must have metal kahunas. he estimates the future orders, and hauls in a whole slew of inventory. hence, waiting time was less than a month. (mine was less than a week.) it's a sellers' market, and mitsubishi knows how to seize the moment. (then again, it is a big gamble. they've got a lot of money locked up in inventory. toyota, for their part and to be fair to them, is known for their "just in time" philosophy.)

besides, the montero sport is such a good product that it sells itself. i remember not too long ago how the japanese dethroned american cars. american cars are notorious for offering to the consumer what they think the consumer should want. japanese cars, on the other hand, ask the consumers what they want, and then offer these to them.

recently however, things have gone a little off. i've always been a honda guy but the 2nd gen and 3rd gen crv's are basically disappointing, and at some point between the EK and the ES, honda suddenly decided to drop their sporting pedigree. what happened to the double wishbones? as for mitsubishi, they're read the market spot on. a tall diesel-powered A/T vehicle. use the tried and tested 4D56 and put DID and a VGT on it. and, oh, make the suspension actually ride-able. and to make things simply irresistible, lets price it competitively. net result: market leadership.

watch out though. korea's taking notes.

[desert fox]

Congrats Mitsubishi...wootwoot!!!

[Dagown]

The Montero Sport and the Strada really carried MMC to the number 1 spot no doubt. The demand for real solid Off-roaders and above average suspsension in its class really beat other products out there. With great price to feature ratio, I think a lot of people especially in the provinces will be lining up for such products. I just really hope that they maintain product quality especially amidst the issues concerning black smoke in the newer models and sudden acceleration (which i think was a driver error).

[vhronx]

congratulations to mitsubishi.

again, i remember when the fortuner was selling like hotcakes. waiting time was over 2 months! and you can get ahead of the queue if you opt for the premium DVD package.

now look at mitsubishi's approach. whoever's calling the shots must have metal kahunas. he estimates the future orders, and hauls in a whole slew of inventory. hence, waiting time was less than a month. (mine was less than a week.) it's a sellers' market, and mitsubishi knows how to seize the moment. (then again, it is a big gamble. they've got a lot of money locked up in inventory. toyota, for their part and to be fair to them, is known for their "just in time" philosophy.)

besides, the montero sport is such a good product that it sells itself. i remember not too long ago how the japanese dethroned american cars. american cars are notorious for offering to the consumer what they think the consumer should want. japanese cars, on the other hand, ask the consumers what they want, and then offer these to them.

recently however, things have gone a little off. i've always been a honda guy but the 2nd gen and 3rd gen crv's are basically disappointing, and at some point between the EK and the ES, honda suddenly decided to drop their sporting pedigree. what happened to the double wishbones? as for mitsubishi, they're read the market spot on. a tall diesel-powered A/T vehicle. use the tried and tested 4D56 and put DID and a VGT on it. and, oh, make the suspension actually ride-able. and to make things simply irresistible, lets price it competitively. net result: market leadership.

watch out though. korea's taking notes.

Nice one, sir!

Congrats to Mitsubishi!

[GodziRRa!]

Wonder how many of those sales are L300s...

He he. We got one here. Good thing Mitsu is doing great locally, seems to be a little opposite w/ the international market though. :hiya:

Kudos to the men and women of Mitsu Motors Philippines! L300 FB FTW!

[111prez]

mitsubishi SUVs, pickups, AUVs and vans are going north

mitsubishi cars, on the other hand, are going south

too bad the lancer failed in reclaiming the popularity it once had in the 70s and 80s

[myk384]

Diba number one back then ang Mitsubishi back in the late 90's (1997-1998)? Do correct me if im wrong. Ito yung nagdislodge sa Toyota noon. Can someone explain this... Thanks!!

[myk384]

My take on the Mitsu lineup:

Adventure - I see a lot of new units daily.
ASX - Selling decently but not to the levels of CR-V, and Tucson
Eclipse - Soon to be killed. A niche vehicle
Fuzion - Mas bumenta ang Adventure at ang Innova V kaysa rito!!
Galant - Executives in the 80's and 90's drive this, but now they're trading them for Camrys and Accords. Soon to be killed
Grandis - Probably needs a facelift.
L300 - Oldies but goodies!! (Lol)
Lancer - Decent sales, but not to the level of it's smaller counterparts
Lancer EX - Decent sales, but a 1.6-1.8 variant should be available to be a blockbuster hit
Lancer Evo - A niche car, but you don't expect to sell this in bulk
Montero Sport - Now everyone wants one
Pajero - Affluent families buy one
Strada - More units...

One thing that Mitsubishi lacks, a real subcompact.

[GodziRRa!]

Diba number one back then ang Mitsubishi back in the late 90's (1997-1998)? Do correct me if im wrong. Ito yung nagdislodge sa Toyota noon. Can someone explain this... Thanks!!

Locally, I'm not that sure. But on the international market, no where near unfortunately. A few years back the company have plants closing out or laying off. I remember there were even rumors of another car company buying it. On the Japs, the Big 3 car makers had been Toyota, Nissan, and Honda... against American's Ford, Gm, Chrysler, and Europe's Mb, Bmw, audi. For the Koreans... big 2?

Once again, congrats to Mitsu Ph!!

[niky]

mitsubishi SUVs, pickups, AUVs and vans are going north

mitsubishi cars, on the other hand, are going south

too bad the lancer failed in reclaiming the popularity it once had in the 70s and 80s

Because there's no "cheap" Lancer, and the Colt is still not scheduled for local release.

The "cheap" Lancer they're selling is still the old model. They really need to get on with introducing 1.5 liter variants of the EX... Imagine that... something the size of an old Galant, with the engine of a Colt...

-

Mitsubishi seems to have lucked onto a line-up strategy that works pretty well... have fantastic. stylish new cars that bring customers in, then have old, cheap ones (Adventure, L300) that will keep the customer there if they can't afford the new ones. :hysterical:

But give credit where credit is due... they are really very aggressive in their pricing strategies, allowing them to price the base Strada and Montero Sport very low.

This surge for Mitsubishi has less to do with Toyota's problems and more to do with Mitsubishi's strengths locally. They're lucky they had the L300 to prop them up so long, and now the Montero Sport and Strada are bringing them back to market dominance.

I'd still like to know how many of those sales are L300/Adventure/old Lancer... because they can't sell those forever, and their market volume will take a big hit when they finally put those cars out to pasture.

[111prez]

Because there's no "cheap" Lancer, and the Colt is still not scheduled for local release.

in the 70s and 80s it was not that cheap either for that time. i remember that we couldn't even afford one. i still recall those pizza lancers and the ever popular box type. you see them almost everywhere, stock and modded (i.e. with those mag wheels)

i almost forgot the colt. nice small car. i was also popular back then

[digitalron]

I feel that Mitsu would continue to gain ground in the SUV and pickup segments as long as Toyota continues to use its IMV platform for the Hilux and the Fort. The Hilux (in its orginal incarnation) has been a favorite truck of mine but its move to IMV has made it seem second tier when compared to the Strada. Mitsu just needs to tweak its compact SUV offering, especially with the assault being made by Kia/Hyundai, and firm up its sedan line to ensure a firm grasp at number 2.

[Ry_Tower]

mitsubishi SUVs, pickups, AUVs and vans are going north

mitsubishi cars, on the other hand, are going south

too bad the lancer failed in reclaiming the popularity it once had in the 70s and 80s

Oo nga, maganda naman kaso naging niche na lang siya. For those young professionals who made it wuite well early. Sporty car siya eh so mas attractive sa younger car owners IMO.

Ok yang L300, lalo na kung may turbo pa or kahit gawin nila CRDi na medyo detuned pa para matibay sa bad diesel fule natin. hehehe

[gardy_incon]

Mga sir, I just want to know if how long it would really take if you buy montero now a days? Aabutin ba talaga ng 1 month especially ung Gls V Quartz Brown? Thank to all.

[niky]

They should dump the L300 completely, already. That thing is a death-trap. Crazy handling over rough roads and highway expansion joints... hot driver's seat (really... this is the only cab-forward van that still does this)... and poor rust resistance, especially around the wheel arches... whcih turns it into a gas chamber when both the rear wheel arch and the muffler rust through... exposing the driver to high (potentially lethal) levels of carbon monoxide.

Of course, since it still sells well, they're not going to change a thing...