Mitsubishi Philippines is No. 1 in May 2011

**Ry_Tower** · June 22nd, 2011 06:43 PM

http://www.tsikot.com/mitsubishi-phi...1-in-may-2011/

great news!

**Monseratto** · June 22nd, 2011 06:59 PM

MMPC attributed the robust sales performance to the strong consumer demand for its Montero Sport, Strada pick-up and locally manufactured models such as the Adventure and L300.

Part shortages really hurting the erstwhile leader of the pack...

**niky** · June 22nd, 2011 07:48 PM

Wonder how many of those sales are L300s...

**smooth** · June 22nd, 2011 09:32 PM

congratulations to mitsubishi.

again, i remember when the fortuner was selling like hotcakes. waiting time was over 2 months! and you can get ahead of the queue if you opt for the premium DVD package.

now look at mitsubishi's approach. whoever's calling the shots must have metal kahunas. he estimates the future orders, and hauls in a whole slew of inventory. hence, waiting time was less than a month. (mine was less than a week.) it's a sellers' market, and mitsubishi knows how to seize the moment. (then again, it is a big gamble. they've got a lot of money locked up in inventory. toyota, for their part and to be fair to them, is known for their "just in time" philosophy.)

besides, the montero sport is such a good product that it sells itself. i remember not too long ago how the japanese dethroned american cars. american cars are notorious for offering to the consumer what they think the consumer should want. japanese cars, on the other hand, ask the consumers what they want, and then offer these to them.

recently however, things have gone a little off. i've always been a honda guy but the 2nd gen and 3rd gen crv's are basically disappointing, and at some point between the EK and the ES, honda suddenly decided to drop their sporting pedigree. what happened to the double wishbones? as for mitsubishi, they're read the market spot on. a tall diesel-powered A/T vehicle. use the tried and tested 4D56 and put DID and a VGT on it. and, oh, make the suspension actually ride-able. and to make things simply irresistible, lets price it competitively. net result: market leadership.

watch out though. korea's taking notes.

**desert fox** · June 22nd, 2011 09:36 PM

Congrats Mitsubishi...wootwoot!!!

**Dagown** · June 23rd, 2011 01:33 AM

The Montero Sport and the Strada really carried MMC to the number 1 spot no doubt. The demand for real solid Off-roaders and above average suspsension in its class really beat other products out there. With great price to feature ratio, I think a lot of people especially in the provinces will be lining up for such products. I just really hope that they maintain product quality especially amidst the issues concerning black smoke in the newer models and sudden acceleration (which i think was a driver error).

**GodziRRa!** · June 23rd, 2011 01:47 AM

Originally Posted by niky

Wonder how many of those sales are L300s...

He he. We got one here.

Good thing Mitsu is doing great locally, seems to be a little opposite w/ the international market though. :hiya:

Kudos to the men and women of Mitsu Motors Philippines! L300 FB FTW!

**111prez** · June 23rd, 2011 08:03 AM

mitsubishi SUVs, pickups, AUVs and vans are going north

mitsubishi cars, on the other hand, are going south

too bad the lancer failed in reclaiming the popularity it once had in the 70s and 80s

**myk384** · June 23rd, 2011 08:15 AM

Diba number one back then ang Mitsubishi back in the late 90's (1997-1998)? Do correct me if im wrong. Ito yung nagdislodge sa Toyota noon. Can someone explain this... Thanks!!

**myk384** · June 23rd, 2011 09:34 AM

My take on the Mitsu lineup:

Adventure - I see a lot of new units daily.
ASX - Selling decently but not to the levels of CR-V, and Tucson
Eclipse - Soon to be killed. A niche vehicle
Fuzion - Mas bumenta ang Adventure at ang Innova V kaysa rito!!
Galant - Executives in the 80's and 90's drive this, but now they're trading them for Camrys and Accords. Soon to be killed
Grandis - Probably needs a facelift.
L300 - Oldies but goodies!! (Lol)
Lancer - Decent sales, but not to the level of it's smaller counterparts
Lancer EX - Decent sales, but a 1.6-1.8 variant should be available to be a blockbuster hit
Lancer Evo - A niche car, but you don't expect to sell this in bulk
Montero Sport - Now everyone wants one
Pajero - Affluent families buy one
Strada - More units...

One thing that Mitsubishi lacks, a real subcompact.