Quote Originally Posted by vinj View Post
BTT: I also think that brand loyalty is something attuned to the fact that if there are cheaper alternatives or items with better features for the same price, you still go for the brand you are familiar with. Case in point, when we recently switched mobile phone service providers, the Iphone was being offered to me at a lower or similar plant that i was getting but i still stuck out with getting a Sony Xperia since i've been happily using Ericssons since the 1990s.
That is true, I stick to brands that are "subok na". I think Toyota is one of the companies that has profited a lot from the reputation that the Toyota brand has built. I know a lot of people (including myself) that would choose a Toyota just because it's a Toyota.