I've been an AMD user for more than 5 years now. I've been happy with it. All these talk about Athlon's "heat issues" are really nothing but a myth. It's from people who are overclocking their system or nagtitipid bumili ng fan.

My Athlon XP 2400 runs 24 hours a day, 7 days a week. I never turn it off. I just turn off the monitor at night or when I leave. It's because I'm always downloading something at *******. Guess what? No overheat. No errors. No problems. My cousin has an Athlon XP 1800 and he does the same thing. It's turned on 24 hours a day and he only turns off the monitor at night. No overheat problem. Our computer is heavily used everyday. We play DVDs, VCDs, TV shows from *******, MP3s, games, and errrr... office stuff.

It's all about branding. Some people prefer to pay the extra money just to get the Intel brand.