ako mismo!

[Zeus]

Di kaya ito yung Moral Force ni Chief Justice Puno?

[mey0r]

Ngayon alang aamin kasi di pa nila alam kung patok o hindi. Pag kinagat na ng tao yan kanya kanya ng sakay yan.

[Zeus]

Ito pala ang may kinalaman dito e

Ad agency 'spirit' behind 'Ako Mismo' campaign

by Kris Danielle Suarez, abs-cbnNEWS.com | 05/07/2009 10:57 PM


An advertising agency on Wednesday revealed they are the force behind the "Ako Mismo" campaign, clearing the air on the alleged "secrecy" of the movement's founders.
Tony Samson, spokesperson of the "Ako Mismo" campaign, told ANC's The Big Picture that DDB Cares, the corporate social responsibility arm of advertising agency DDB Philippines, was the "initiator" of the campaign, with the help of the PLDT-Smart Foundation.
Samson also said that by definition, it is a "citizen's movement," and therefore, people who would want to join the movement should disavow political plans.
He also clarified that PLDT chairman Manuel V. Pangilinan, though a supporter of the movement, is not one of the "initiators" of the campaign.
"Of course he has something to do with it. It would be disingenious to say that he has nothing to do with it. He's a supporter of the idea, obviously, with the involvement of PLDT and Smart. Yeah, he supports it," Samson said.
"He was convinced, he was recruited by many people including myself," he added.
Samson also clarified that Pangilinan has "absolutely" no plans to run, amid rumors that the movement is part of the telecommunications executive's bid for an elective post in the 2010 elections.
"I think many people are uncomfortable with an ad that does not sell anything. In other words, it' a very good ad, but what's the product... the product is an idea. The idea is personal patriotism," Samson said.
Parts of site opened up
As of Wednesday evening, the "Ako Mismo" website has also opened up several sections of the site previously available only to registered users, particularly the "About Us" section, which explains to visitors what the movement and the site is about.
"It is an apolitical and inclusive movement to energize and rejuvenate Filipinos, especially the youth, and move them to action. It is our collective desire that the action arising from our individual commitments as Ako Mismo advocates will mobilize a groundswell of change, contributing to a bright future for our country," the site's Frequently Asked Questions (FAQs) page stated.
The campaign also explained that they chose their partners and personalities using "certain criteria," and that they should represent different sectors of society.
"It was also important that whoever we featured genuinely believed in our message, and were already engaged in their own worthwhile advocacies so they could be credible, inspiring role models for others," the site added.
Personal info safe
Some of the issues raised by bloggers and internet experts were also clarified by the campaign, particularly the safety of personal information provided by the users.
"We are very protective about the information we receive and we have taken security precautions against people accessing the information for their use without our knowledge. We are zealous about protecting the movement from being exposed to those with political or commercial agenda," the FAQs stated.
The data will be used to send to members the "Ako Mismo" dog tags, one of the campaign's trademarks as shown in the advertisements.
"The information will also be useful as we mobilize our socio-civic activities, as it will determine where and what projects are relevant in specific areas," it added.
Message 'very clear'
Samson also said that they are wondering why some people are skeptical of the aim of the "Ako Mismo" movement.
"I wonder why they're wondering that, because it's very clear the message is take responsibility for the country, and we're trying to make patriotism cool again," Samson said.
"Ako Mismo is an apolitical, inclusive movement based on the principle of volunteerism. It is an invitation for people to be part of making a difference in society, starting with oneself," the site stated.
"We knew we had something great when we came up with the advocacy... That's because even among us, the message really resonated. It made us all look deep inside and say, 'No, we're not giving up hope,'" DDB Executive Creative Director Teeny Gonzales was quoted as saying in the website's About Us page.
"We were overwhelmed with the positive response and people saying that the campaign made them realize that they should stop complaining and start doing their part. There were a lot who chose to put their cynicism aside and truly support the advocacy," DDB Group of Companies vice chair Susan Dimacali added.
Expand
The campaign also said that beyond the website, they also plan to expand by engaging more companies and people to support the movement.
They also stated that they plan to partner with socio-civic and charitable organizations to reach out to more people nationwide.
"This is the long view, where we hope to take Ako Mismo in the future. But every worthy endeavor must start with small steps, and right now our focus is on keeping the momentum for Ako Mismo as we all proclaim -- change starts with me," the site stated.
"We want to change the paradigm, of the difference between 'follower' and 'leader.' In other words each of us have leadership skills, each of us should contribute to our country's development," Samson said.
as of 05/07/2009 10:57 PM

[oliver1013]

Mukang maganda naman ang pakay so why not?