kanino nga kayang pakulo ito? bakit masyado ang secrecy? cant they interview the celeb endorsers?

http://newsinfo.inquirer.net/breakin...-campaign-site

Smart denies owning patriotism campaign site
By Izah Morales
INQUIRER.net
First Posted 17:18:00 05/05/2009

Filed Under: Internet, Elections, Politics, Technology (general)
MANILA, Philippines--Smart Communications denied that they owned the database of the AKO MISMO website after an email circulating today allegedly pointed that Smart is collecting information from people for 2010.
“I’ve read that email. The database does not belong to Smart. We don’t own the database, therefore we can’t sell it,” said Ramon Isberto, public affairs head of Smart Communications, in a phone interview with INQUIRER.net.
“If it’s not Smart, then who owns it? No one claims the website until now,” said Garchitorena after he learned that Smart denied the ownership of the database.
In the email sent by Jaime Garchitorena, president of Edu pro, he said, “To all those who signed up with AKO MISMO! You are now part of SMART telecoms network for potential campaigns in 2010.”

Garchitorena told INQUIRER.net over the phone that at the end of the commercial, the video indicated that KBP, DDB Cares, and PLDT-SMART foundation supported the campaign.
“The email that I sent is a friendly warning to those who signed up. The website of AKO MISMO is like a buy before you try thing because you can’t enter the website without signing up first,” said Garchitorena.
According to the privacy policy of AKO MISMO, the information gathered would be used to:
• Contact you – either in response to a query or suggestion, or to mail newsletters, documents, publications, etc.
• “Remember” your online profile and preferences;
• Help you quickly find information that is relevant to you based on your interests, and help us create site contents most relevant to you;
• Undertake statistical analysis.
Garchitorena added that the campaign might be a phishing exhibition of a politician for the 2010 elections or a marketing company who want to get the details of prospect clients considering that the advertisement appeared in the middle of the Pacquiao-Hatton bout.
“Kung merong call to action at walang follow up activity, sayang naman. Magkakaroon ng volunteer burn out for the youth,” said Garchitorena.
In the privacy policy of AKO MISMO, it stated, “AKO MISMO collects personal information, voluntarily submitted by visitors to the site. We also collect aggregate anonymous information to help us tailor the site to visitor interests and concerns.
Your privacy on the Internet is of utmost importance to AKO MISMO and strives to protect the transmission of any information visitors submit. But no transmission of data is completely secure inherent to the nature of data flow in the world wide web, so submissions are at the visitors' risk.
AKO MISMO shall not be liable under any circumstances for damages resulting from unauthorized use of information collected from visitors to the site.”
As of this writing, there are 45, 152 pledges on the website.
Here are some of the pledges on the Wall of Commitments:
“Ako mismo magtatapon ng basura sa tamang lalagyan nito.”
“Ako mismo magtatrabaho sa Pilipinas para makinabang ang kapwa Pilipino.”
“Ako mismo ay susunod sa batas trapiko, upang maging magandang halimbawa sa kapwa motorista.”
“Ako mismo ang magiging leader ng kabataan sa Pilipinas.”
A lot of blog entries of those who have signed up have been posted on their social networking sites. Some love the campaign for its advocacy of patriotism while others admitted that the dog tag, which they would want to have, lured them to join and sign-up.