was advertising "happiness" there before don draper?

**indiej** · February 15th, 2015 02:33 PM

was it there before it was explicitly said in Mad Men?

**donbuggy** · February 19th, 2015 12:09 AM

Yes.

BBC documentary The Century of the Self.

Episode 1 - The Happiness Machines (features public relations and propaganda pioneer Edward Bernays)

**indiej** · February 19th, 2015 05:32 AM

thanks. are there current adverts in the video using "happy"?

coke, abc5, shell (iirc), all using the word in their main phrase in their adverts. seems like they did after that episode in mad men stating that bottomline in advertising. could be i just forgot if they've been doing it before, say within a 5 year frame

**niky** · February 19th, 2015 06:37 PM

Originally Posted by indiej

thanks. are there current adverts in the video using "happy"?

coke, abc5, shell (iirc), all using the word in their main phrase in their adverts. seems like they did after that episode in mad men stating that bottomline in advertising. could be i just forgot if they've been doing it before, say within a 5 year frame

Coke has always played on that tack in their advertising.

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Originally Posted by indiej

thanks. are there current adverts in the video using "happy"?

coke, abc5, shell (iirc), all using the word in their main phrase in their adverts. seems like they did after that episode in mad men stating that bottomline in advertising. could be i just forgot if they've been doing it before, say within a 5 year frame

Coke has always played on that tack in their advertising.

**indiej** · February 19th, 2015 08:29 PM

this from the first episode aired july 2007:
Don: Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

about coke, they had "open happiness" campaign in the start of 2009