All-New Mazda Demio Sales Take Off in Japan!

[niky]

All-New Mazda Demio Sales Take Off in Japan!

- Demio orders are three times the monthly sales target, reaching 15,000 units in the first month -

HIROSHIMA, Japan—Mazda Motor Corporation has announced that total orders in Japan for the all-new Demio (known overseas as the all-new Mazda2) reached 15,000 units during the first month of sales since its domestic launch on July 5, 2007. This result is triple the monthly target sales volume, demonstrating a positive reception by Japanese consumers, thanks to the Demio’s stylish exterior, highly competitive cost of ownership and top class fuel efficiency.

To date, approximately 60 percent of the orders are for the 1.3-liter 13C core grade together with the 13C-V grade, which achieves class leading 10-15 mode fuel economy of 23 km/L. Additionally, orders for the SPORT grade are more than double initial expectations.

The all-new Demio is the first car produced by Mazda to feature a continuously variable transmission (CVT), and models equipped with the CVT account for over half of the orders. Sunlight Silver Metallic, Metropolitan Grey Mica and Icy Blue Metallic have been the three most popular body colors, with the recommended Spirited Green Metallic also among the top five. The largest customer group has been single people in their 20s and 30s, followed by married women. The most preferred factory installed option has been fully automatic air conditioning with a new built-in Allergy Buster filter, with orders more than double the expected rate.

The all-new Demio website (http://www.demio.mazda.co.jp/, in Japanese only) has attracted an extremely large numbers of visitors, recording over 13 million hits, indicating that potential customers have a high degree of interest in the new model. In comparison, Mazda’s websites for its other models have been accessed on average one hundred thousand times a month. Mazda launched the New Mazda Demio teaser website in May 2007 and, in June, the special website (www.new-target.jp, in Japanese only) with user-generated created content under the theme of “people who pursue new and individual lifestyles.” Eleven Japanese celebrities -- including the stars of Mazda’s television advertisements, Hiroshi Tamaki, Rinko Kikuji and Ai Tominaga -- describe their individual lifestyles on the website, which has also attracted a great many visitors.

-Mazda

http://www.mazda.com/publicity/relea...07/070705.html
(Original July press release)

At last, Mazda's Demio has been upgraded to compete with the Yaris and Jazz... what's interesting is the official 23 km/l on the 10/15 cycle, which is mixed highway and city. Even considering those figures could be optimistic, that still puts it squarely in with the Honda Jazz/City / Fit/Aria and the Toyota Yaris/Vios.

All that's left is for Mazda Philippines to bring it here... they really need a fuel-efficient car to compete in the local market.

[Negus]

i've seen one personally here in Japan. The rent-a-car company near the train station got a fleet of these. ganda. looks sporty. hindi ko lang nakita kung ano hitsura sa loob at kung naka paddle-shifters din to...

[mazdamazda]

Oooooh... that looks very interesting...

[Taurus]

At last, Mazda's Demio has been upgraded to compete with the Yaris and Jazz... what's interesting is the official 23 km/l on the 10/15 cycle, which is mixed highway and city.

Now this really gets very interesting, wonder how they will price it against these motor giants.

[saipeme]

galing talaga ng exterior ng mazda kelan kaya release nito sa pinas....regular mz2

[saipeme]

ito pa ang isa sobrang galing talaga bagay na bagay sa mga wifey natin hehehe...sporty mz2

[eggman]

Sa 2008 pa yan darating sa ASEAN market kasama ang Philippines(sourced from Thailand)...

[drey]

nasa CAMPI kaya ito?

[eggman]

nasa CAMPI kaya ito?

Sana nga pero malabo pa yan....Hindi pa nagsisimula ang production nito sa Thailand...

[oldblue]

parang ang gaganda ng mga mazda ngaun