“Frankly, some consumers say, ‘I don’t like this grille.’ But with the Mazda brand it doesn’t necessarily have to be the case that 10 out of 10 people all like the design. If two out of 10 people say ‘I really love this,’ then that’s fine by us. Mazda has that kind of unique personality when it comes to design,” said Mr. Kanai (Mazda EVP) in a recent interview with JRT.
Grilles Come First as Mazda Pushes Personality - Japan Real Time - WSJ