why is kia cheaper than hyundai?

**Jun aka Pekto** · August 17th, 2006 09:54 AM

Hyundai also reserves the newest engines for its own cars.

I think the new Sonata and new Kia Optima share the same platform. But, the new Kia Optima's top engine is a 185hp 2.7L V6 while the Hyundai Sonata has a 235hp 3.3L V6. Someday, the Kia may get the same 3.3L V6 of the Sonata. But by that time, the Sonata may have the 263hp 3.8L V6 of the Azera.

**Jun aka Pekto** · August 17th, 2006 10:13 AM

Originally Posted by medyas

but the soon to be out Hyundai Entourage (the Sedona's twin) is more expensive than the Honda Odyssey, Toyota Sienna and Nissan Quest.

I doubt the Entourage will be that much. The Entourage starts out at $23k and tops off at $29k. The Honda Oddyssey starts at $25k and tops off at $39k. There's some overlap among lo and hi ends. But the Entourage is still less expensive.

Same goes for Toyota Sienna which starts at $22k and tops off at $38k. Ditto for the Nissan Quest which starts at $23k and tops off at $34k.

All prices MSRP and all with V6's....

**lm723** · August 17th, 2006 11:05 AM

Parang Lexus and Toyota?

**Driv3er** · August 17th, 2006 11:35 AM

it'll be hard trying to break out of the mold. Hyundiai, IMO, should market itself as the lower priced alternative to Japanese counterparts. Example....Tucson vs. Escape/CRV/Rav 4/Vitara. The Tuc is way cheaper, but it does not really give away much in terms of snob appeal. In other words, di na 'jologs' ang Hyundai because the designs now look as 'expensive' as comparable Japanese cars, and the quality is on the rise too.

But to jump up to a luxury brand? IMO, they should first establish their place as firm competition to the well known Japanese brands before even thinking of going up against Lexus/Acura etc.

**Horsepower** · August 18th, 2006 12:06 PM

Simple, KIA is just a subsidiary and Hyundai controls KIA.

Hyundai is a superindustrial company in Korea, With products like Computers, Eletronics, Ships (oil tankers and cruise ships, they are currently the No.1 Ship builder in the world with the fastest delivery time), heavy equipment, trucks and automobiles etc. (obvious bang Discovery Channel addict ako? haha)

**OTEP** · August 18th, 2006 03:11 PM

To clear things up a bit:

Hyundai is marketing itself upmarket relative to Kia.

It is not yet going up against established luxury brands.

**basti08** · August 19th, 2006 11:10 PM

not yet coz they dont have the products yet...but, i believe the launch of the upcoming BS sedan will make Hyundai, a lower priced alternative to Lexus, Acura, Infiniti, Benz, BMW and not Toyota, Nissan, Mazda, Honda etc.

**OTEP** · August 20th, 2006 12:27 AM

Yup. Kaya may 'yet'. hehehe. Abangan na lang natin.

**mikmik316** · August 20th, 2006 12:50 AM

Kia is marketed to the 20-35 y.o. range kaya dapat sporty yet affordable ang binebenta nila...

Hyundai is targeted to the 30-45 y.o. segment kaya more goodies & luxuries ang binibigay nila coz people in this age bracket value comfort & convenience...

You can say that in a business perspective... since their cars share parts, mas maliit ang profit margin sa Kia than Hyundai... pero good formula ginagawa nila because they separate their target markets and when they sum things up.. high + small profit is still an above average business performance.

Kumbaga Kia entices you to try out Korean Cars based on the cost savings & sportiness... then Hyundai entices you deeper to Korean Cars by giving you more amenities...

Good strategy... Good business!

**basti08** · August 20th, 2006 12:56 AM

it might work if Hyundai-Kia knows how to restrict their brands from creeping upscale. in the case of the Hyundai, the impending arrival of the BS sedan triggering for a wayyyy upmarket move to a Lexus category MAY be bad.

a Chrysler-Plymouth like tag team seems better for Hyundai than a Toyo-Lexus. ;)