New reports indicate that Honda Motor is planning to launch the HR-V globally as the ZR-V. What’s with the name? Well, it looks like Honda is targeting Generation Z for this model. With the vehicle being based on the Civic and boasting sporty looks and performance, it makes sense that Honda will be looking to attract the younger crowd to the ZR-V.
Markets so far confirmed to get the ZR-V are the European and Chinese markets, with Japan also likely getting the model. It’s currently unclear whether a Southeast Asian launch is in the cards for Honda.