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December 1st, 2010 01:30 AM #1
Honda held the world premiere of a prototype of Honda BRIO, the new small-sized vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo starting November 30, 2010.
Honda BRIO Prototype is being developed with Honda's advanced technologies, while further advancing Honda's "man maximum, machine minimum" concept. Being developed as a commuter which is easy-to-use even in urban areas, the Honda BRIO prototype adopts an easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space achieved by highly efficient packaging.
With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.
For the mass-production model, which will be an entry-level car, for which demand is increasing in newly emerging nations, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets. Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel.
For the Thai model that is scheduled to be introduced in March 2011, the fuel economy of more than 5 liters/100km will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht will be targeted as well. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.
"Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia," said Takanobu Ito, President and CEO of Honda Motor.
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December 1st, 2010 01:35 AM #2
I wish Honda made something to compete with the Toyota IQ, and not this.
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December 1st, 2010 02:02 AM #3
I think this will do... considering that the Honda Jazz's and City's size and price went up to the high heavens.
I have a strong feeling that HCPI wont be launching the Honda Freed locally. This instead would be a good consolation and I do hope that this can propel Honda to regain the number 3 spot.
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December 2nd, 2010 05:13 PM #5Thanks, for sharing. Good info and pics
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December 2nd, 2010 05:29 PM #6
Hyundai i10,Suzuki Celerio at Kia Picanto ang katapat ng new Honda Brio.
Mukhang magiging mabenta to once naging available na to next year sa local market!
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December 2nd, 2010 05:48 PM #7
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Plus, yung rims pa ng 1.5E City ... Hehehe.
and ...
Yung tail light ng Honda Civic
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December 2nd, 2010 06:31 PM #8
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December 2nd, 2010 06:43 PM #9
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Buhay na buhay ang BGC this evening. Bukas halos lahat ng restaurants. Sabi pa nung isang cashier...
Traffic!