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  1. theveed's Avatar
    theveed
    theveed is offline David Tong
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    January 31st, 2006 03:05 PM #1
    M-napped? BMW demands $260 million for Infiniti campaign


    By AUTOMOTIVE NEWS

    AutoWeek | Published 01/30/06, 8:27 am et


    Advertisement


    How much is a letter worth? When it comes to branding hot cars, BMW says it has invested at least $260.7 million internationally over nearly 30 years promoting its M series.

    So it took offense when a Nissan Canada ad campaign used "the M is coming" - with a capital M and a Nissan logo - to advertise the Infiniti M35 and M45.

    BMW sued Nissan in Canada's federal court, alleging trademark infringement. It says it fears even aficionados could confuse Nissan and BMW cars.

    But BMW has not produced any evidence of harm, the judge noted in denying BMW's request for an injunction to stop the ads.

    No proof, no injunction.

    The judge, acknowledging the importance of the M cachet to BMW, told the companies the case would be heard as soon as possible, perhaps late this year.
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  2. pajerokid's Avatar
    pajerokid
    pajerokid is offline Bad Photographer
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    January 31st, 2006 03:13 PM #2
    There are, after all, only 26 letters hehehe.
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  3. niky's Avatar
    niky
    niky is offline SobrangBilisMagType!
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    January 31st, 2006 03:23 PM #3
    Hmmm... if I copyright "X", how much money do you think I'll get?

    Reminds me of something happening on my former boards, some guy is suing Nissanforums for using "Nissan". And, get this, he's not connected with Nissan Motors in any way... :lol:

    Ang pagbalik ng comeback...
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  4. aceshark's Avatar
    aceshark
    aceshark is offline Katropang Gising
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    January 31st, 2006 03:32 PM #4
    save ko na letter "R"...
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  5. chieffy's Avatar
    chieffy
    chieffy is offline kokodakan kita
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    January 31st, 2006 03:33 PM #5
    Quote Originally Posted by niky
    Hmmm... if I copyright "X", how much money do you think I'll get?

    Reminds me of something happening on my former boards, some guy is suing Nissanforums for using "Nissan". And, get this, he's not connected with Nissan Motors in any way... :lol:
    nisaan na ba yung taong iyon at nang mapukpok sa ulo
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  6. aceshark's Avatar
    aceshark
    aceshark is offline Katropang Gising
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    January 31st, 2006 03:34 PM #6
    pati sa web may kaso nissan.... naunahan na kasi sila sa nissan.com e... dinemanda naman ng nissan motors yung company. try nyo www.nissan.com
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  7. theveed's Avatar
    theveed
    theveed is offline David Tong
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    January 31st, 2006 04:01 PM #7
    dito palang yung pldt.com tagal nang issue yan, hehe 1994 pa ata.
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  8. vinj's Avatar
    vinj
    vinj is offline Running on Empty...
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    January 31st, 2006 05:00 PM #8
    Quote Originally Posted by niky
    Hmmm... if I copyright "X", how much money do you think I'll get?
    Not unless i beat you to it.
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  9. mrpink
    mrpink is offline couch potato
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    January 31st, 2006 05:16 PM #9
    err .. i don't think anyone will confuse a bmw and nissan .. kahit anong letra pa yan ..
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  10. niky's Avatar
    niky
    niky is offline SobrangBilisMagType!
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    January 31st, 2006 05:17 PM #10
    sige... pero mauna na ako sa "tsikot". :evillaugh:

    Ang pagbalik ng comeback...
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Tsikot

M-napped....