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  1. Join Date
    Jun 2004
    Posts
    207
    #1
    http://www.autoblog.com/2010/04/15/r...and-in-europe/

    The big reason for Ford's sales dominance in Europe is the new Fiesta. The Fiesta accounted for 68,000 of the company's 192,500 sales for the month, up 28.6 percent versus last March. The Fiesta appears to be picking up sales momentum in Europe, even after finishing 2009 as the second highest-selling vehicle in Europe behind the Volkswagen Golf. The Fiesta, which was launched late in 2008 in Europe, arrives in U.S. dealerships this summer.


    Mantikin niyo, mga paps. Matagal ng Top 3 ang Ford sa Europa. Pansinin niyo yung market share ng Toyota at Honda - halos kapiranggot lang kumpara sa Volks, PSA at Ford. Makikita niyo rito na talagang magkaiba ang markets ng Europa at Amerika. Sa Amerika, lamang sa kasalukuyan ang Toyota at Honda subalit mabilis nang humahabol ang Ford at Hyundai! Kase sa Amerika, ang gusto nila ay saksakan ng murang presyo, malambot na suspension at maluwang na interior. Wala silang pake sa quality at driving characteristic ng kotse. Sa Europa naman, handa silang magbayad ng mas malaki basta't maganda ang quality, driving characteristic (steering feel, suspension at handling) at sa mga iba't-ibang options. Mas pabor din sa kanila ang "small cars" dahil angkop ito sa infrastructure ng mga lungsod nila.

    ACEA only has january and february figures of 2010. january+february marketshares for manufacturers are VW AG 20.7%, PSA 14.4%, Renault Group 10.8%, Ford 10.1%, Fiat Group 9.2%, GM 7.77%, Toyota Group 4.8%, BMW Group 4.5%, Daimler 4%, Nissan 3%, Hyundai 2.6%, KIA 1.8%, Suzuki 1.5%, Honda 1.2%, Mazda 1.2%, Mitsubishi 0.6% Jaguar/Land Rover 0.5%, Chrysler 0.3% TOTAL MARKET VOLUME JANUARY+FEBRUARY 2,088,684 UNITS EU+EFTA(NOTE: FORD FIGURES INCLUDE VOLVO AND GM FIGURES INCLUDE SAAB)

    january+february market share brands Volkswagen 11.2% Renault 9.1%, Ford 8.5%, Peugeot 7.7%, Fiat 7.4%, Citroen 6.6%, Opel/Vauxhall 6.5%, Toyota 4.7%, Audi 4.2% BMW 3.7%, Mercedes-Benz 3.4%, Skoda 3.2%, Nissan 3%, Hyundai 2.6%, SEAT 2.2%, KIA 1.8%, Dacia 1.7%, Volvo 1.6%, Suzuki 1.5%, Chevrolet 1.2%, Honda 1.2%, Mazda 1.2% Lancia 1%, Alfa Romeo 0.8%, Mini 0.8%, Mitsubishi 0.6% Smart 0.5%, Land Rover 0.4%, Chrysler 0.3%, Saab 0.1%, Lexus 0.1%, Jaguar 0.1%

    Ford brand share in january was 8.7 and in february it was 8.4%. Volkswagen market share in january was 11.3% and in february 11.1%

  2. Join Date
    Aug 2004
    Posts
    22,705
    #2
    Saw this the other day. Fantastic results for Ford.

    However... as per your rant... it's kind of an incorrect stereotype. Americans like big cars with big engines because American roads and commutes are very long. We consider a 40 kilometer commute into the city a long commute. For them, it's short. Their commutes are something like 100 kilometers or more, on long, fast roads. This places a premium on power. And the advent of suburbia and the active American lifestyle makes the go-anywhere and towing capabilities of SUVs attractive to them.

    And since gas is cheap in the US (less taxes than in Europe)... what incentive is there for them to pay a premium for European cars that are smaller and slower than what they can buy locally?

    Europeans pay a premium for these cars because everything is expensive there, anyway. Even "cheap" American cars. And gas is very expensive. Which is why small, high-quality cars make sense. Because buyers who would otherwise be able to afford larger cars would have to pay a huge premium in road tax and fuel tax... so these relatively rich buyers are forced to buy smaller cars.

    Unlike in the US... people who buy smaller cars are those who can't afford bigger cars. (and that's not a big demographic... Americans have good spending power and cheap cars). Thus, they appreciate Japanese cars, which are affordable, but economical. But only because gas became expensive. As soon as gas prices went back down, sales of smaller cars like the Honda Jazz started going back down, also.

    Ang pagbalik ng comeback...

  3. Join Date
    Jul 2008
    Posts
    1,889
    #3
    The Big Oval is in the best position among the former Big 3 American automakers because of their ability to adapt to different markets. And they are also able to disengaged brands they thought is no longer part of their mainstream market (i.e. like selling Jaguar, etc.)

    Locally, they are also making strides. In the provinces, the Ford Everest is gaining acceptability.

    The introduction of the Fiesta here would certainly enhance it market share as subcompacts tend to have the biggest market share. They have to convince Filipino families that its a better "value for money" purchase than the Vios which is the current bestseller.

    Dalawa lang naman nakakasira sa Ford dito the Pilipinas:
    -their pullout of the Philippine market in the 1980s
    -less number of dealership
    -parts availability due to few third party suppliers

    Slowly, these areas have been addressed ---and hopefully win back buyers.
    Last edited by Gerbo; April 17th, 2010 at 12:09 PM.

  4. Join Date
    Jan 2007
    Posts
    2,326
    #4
    Kung may magpo prosper na US auto group. IMO, Ford deserves it. They're generally more responsive to the market, more attentive to problems, and their crisis timing is impeccable.

    Pero I agree whole heartedly with that 80s withdrawal. It definitely left a bitter after taste.

  5. Join Date
    Aug 2004
    Posts
    22,705
    #5
    Quote Originally Posted by Gerbo View Post
    Dalawa lang naman nakakasira sa Ford dito the Pilipinas:
    -their pullout of the Philippine market in the 1980s
    -less number of dealership
    -parts availability due to few third party suppliers

    Slowly, these areas have been addressed ---and hopefully win back buyers.
    That's three things.

    Add one more:

    - Their concentration on selling American-made SUV models locally.

    The emphasis on selling US models like the E150, Expedition and Explorer, which are expensive, costly and difficult to run (due to the fuel economy and the fact that parts have to be ordered from the US) and suffer from horrible resale value, have lead to a prejudice against Fords as being "gas-guzzlers" and "low-quality" cars.

    It's understandable that they wanted in on the market, since many people bought gray-market Expeditions when they were gone... but it wasn't the right market for them... and it's limiting their penetration in the market, despite their competitive pricing and investment in local manufacturing facilities and dealerships.

    Ang pagbalik ng comeback...

Ford becomes top-selling brand in Europe