2014 Ford Everest (All new 4th gen)

**GTi** · December 17th, 2014 11:38 PM

Originally Posted by don2x

300k yuan = Php2,169,000. Halos Explorer na to.
Malamang para maging affordable sa mga pinoy, super bare unit ang ilalabas dito.

Yung Everest na binebenta dun made in Thailand din ba? If so, baka yun ang dahilan kung bakit sya mahal, since walang ASEAN tax perks at mas mataas ang tax for imported CBU models.

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**glenn manikis** · December 25th, 2014 09:27 AM

Originally Posted by don2x

300k yuan = Php2,169,000. Halos Explorer na to.
Malamang para maging affordable sa mga pinoy, super bare unit ang ilalabas dito.

mahal talaga sasakyan sa CHINA....

**jdhdl** · February 3rd, 2015 08:03 PM

ganda sana nitong bagong everest, kaso i'm on a limited budget.. upto 950k lang :-(

**Syuryuken** · February 5th, 2015 10:56 AM

Specs:

Length x width x height x wheelbase dimensions come in at 4,882 mm x 1,862 mm x 1,836 mm x 2,850 mm, while the kerb weight comes in at 2,357 kgs. the new one's length and wheelbase are down by 178 mm and 10 mm respectively. The width and height on the other hand, are up by 74 mm and 10 mm respectively.

The SUV is available with a choice of 3 engine options.
- A 2.0-litre, four-cylinder, twin-scroll EcoBoost petrol engine. (235 BHP/360 Nm)
- A 2.2-litre four-cylinder, Duratorq TDCi diesel engine. (147.5 BHP/385 Nm)
- A 3.2-litre, five-cylinder, Duratorq TDCi diesel engine. (197 BHP/470 Nm)

Transmission options include a 6-speed automatic or a 6-speed manual gearbox. Ford has said that they will begin sales in 9 markets, including China, India, Australia, New Zealand and markets across the ASEAN region.

Hayan ipon-ipon na I mean ipon na ng pang-DI

**victorevolution** · December 17th, 2014 10:50 PM

Originally Posted by manilamako

Mahal ah. Considering cars are way cheaper in china as well. I read somewhere also that the evoque, which is quite common there, is priced around 350-400k yuan, so almost same price range. Why would they price the everest so high??

I was hoping an entry level unit would be around 1.5m as well but looks like itll be wishful thinking.

not all cars are cheaper in china, only china made cars are cheaper in china(including foreign brand with local tie up) but before deng xio peng rule, car registration and car plates are bidded to the highest bidder almost amounting to one million u.s. and you can only register chinese brand like dong feng.

yung mga china brand yun ang mura
pag suv malaki na ang tax nila

**izenfuentebella** · January 5th, 2015 04:29 AM

new on this forum guys.
pano b mg post ng pic d2. may brochure kasi aq ng bgong everest. I would like to share it to all of you. my brochure is from ford media. it details its features. I'm using my phone all the time would it be difficult for me to post with that.

tnx

**johnbreeeezy** · January 5th, 2015 03:26 PM

Originally Posted by izenfuentebella

new on this forum guys.
pano b mg post ng pic d2. may brochure kasi aq ng bgong everest. I would like to share it to all of you. my brochure is from ford media. it details its features. I'm using my phone all the time would it be difficult for me to post with that.

tnx

Press reply then sa babab meron dun icon ng camera and photos.

**xcaliber** · January 5th, 2015 03:47 PM

Sent by a kumpare from Dawn Undah (Australia) hehehe

**xcaliber** · January 5th, 2015 03:51 PM

Ngayon depended na sa Ford Philippines product planners kung ano ang matitira na features para dito.

Popcorn mode :soon::popcorn::soda:

**smuiv** · January 5th, 2015 04:11 PM

Originally Posted by xcaliber

Ngayon depended na sa Ford Philippines product planners kung ano ang matitira na features para dito.

Popcorn mode :soon::popcorn::soda:

Wow ganda ng new everest baka mas mahal na yan sa explorer

**izenfuentebella** · January 5th, 2015 06:50 PM

tnx johnbreezy for info., but anyway xcaliber just made my life easy he already post the same brochure that I have. =)

now a days cosmetics are the selling points by other SUVs. cosmetic you do that with aftermarkets part....

terrain manangement, electronic assist, inteligent engine management system.etc.. etc features that you dont see on aftermarkets.

now.. tell me how does the new fortuner, monty., mu-X And TB come close to that. =)

**smuiv** · January 5th, 2015 07:20 PM

Originally Posted by izenfuentebella

tnx johnbreezy for info., but anyway xcaliber just made my life easy he already post the same brochure that I have. =)

now a days cosmetics are the selling points by other SUVs. cosmetic you do that with aftermarkets part....

terrain manangement, electronic assist, inteligent engine management system.etc.. etc features that you dont see on aftermarkets.

now.. tell me how does the new fortuner, monty., mu-X And TB come close to that. =)

oo nga ang new everest di na ka level ng mga fortuner, monty, mu-x and TB. Level up si Everest, kaso with all those gizmos and gadgets level up sigurado price nito, mukhang lagpas na sa 2M

same price as explorer or maybe higher?

**johnbreeeezy** · January 5th, 2015 07:28 PM

Originally Posted by smuiv

oo nga ang new everest di na ka level ng mga fortuner, monty, mu-x and TB. Level up si Everest, kaso with all those gizmos and gadgets level up sigurado price nito, mukhang lagpas na sa 2M

same price as explorer or maybe higher?

Wag mo kalimutan sir yung DI na malupit pag release niyan.

**smuiv** · January 6th, 2015 12:00 AM

Originally Posted by johnbreeeezy

Wag mo kalimutan sir yung DI na malupit pag release niyan.

Oo nga the "Infamous" DI ng Ford dealers

**Syuryuken** · January 6th, 2015 10:30 AM

bili na lang ng bagong ford everest pag malapit ng i-phaseout sigurado wala ng DI yun

**izenfuentebella** · January 5th, 2015 09:02 PM

something tells me I should not be worried by the price nor the availability of the car. but I should rather be weary about the DI fee.. damn tax free pa sila hahaha

**jut703** · January 6th, 2015 12:09 PM

Originally Posted by izenfuentebella

something tells me I should not be worried by the price nor the availability of the car. but I should rather be weary about the DI fee.. damn tax free pa sila hahaha

Actually, DI is an offshoot of supply constraints.

Say, 1,000 people want to buy the Everest at its SRP of 1.5M. However, Ford only has 500 units to sell.

Ford can just sell the 500 units to the first 500 in line and call it a day, but as a business, your goal is to maximize profits. They can do this by increasing SRP to reduce demand to the level that only 500 people are left who want to buy the Everest - but since supply constraints are usually temporary in nature but SRP hikes are mostly permanent and price rollbacks for cars are rare, they probably won't be doing this.

The second option is to introduce a seasonal price increase that they can immediately pull out, which takes the form of the dealer's incentive (DI). It then becomes a bidding game where those who are willing to shell out 10% more than the car's SRP will get prioritized. It also works because it employs the foot-in-the-door strategy, where customers first agree to the reasonable SRP of 1.5M, and then when asked to pay an additional 100k as DI to get prioritized, they agree anyway because they're already committed to the purchase and the 100k incremental cost is downplayed by their desire to get the car already.

At the end of the day, it's just simple economics, taking advantage of a customer's WTP (willingness to pay).

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