Goldilocks New Logo: Rebranding FAIL

[cablespy]

One of my favorite Pinoy cakeshop's is Goldilocks. Early this year they tried to give it a "NEW LOOK" and logo na hi-tech and modern design.

Eto comparison ng old and new Goldilocks stores:

Old Goldilocks VS New Goldilocks

Dati kasi parang enticing pumasok and buy polvoron and ensaymada. Ngayon feeling ko internet cafe from the outside.

What do you feel about Goldilocks' new logo and branding?

[ghosthunter]

better than the goldilocks asian dating site

[tachyon]

the old one looks 70's

[boybi]

better than the goldilocks asian dating site

It looks like you're frequenting dating sites ha :bwahaha:

[cablespy]

better than the goldilocks asian dating site

Hahaha! diba? pati yung web site nila sablay.

thanks ghosthunter sa edit ng post

[ghosthunter]

It looks like you're frequenting dating sites ha :bwahaha:

Hey! don't talk against it until you've tried it. Met a number of ladies and girls horny enough to do it on the first date.

[_Cathy_]

It used to be plaid then it became stripes. Ngayon wala na.

[Zeus]

Ok naman siya medyo modern na ang dating, dapat sama pa rin nila image ni Goldilocks...yung naka hair rebond na

[digitalron]

The designer of the logo and website is not only at fault; shame also on those who created the product brief.

The design of the logo and website doesn't underscore anything about pastries and Goldilocks dishes. The choice of colors is bad, with poor contrast (it's glaring on the eyes). It does not communicate anything about savory food or sweet pastries. It's trying to be too modern... and fails.

The website is also bad. I find it weird why it has to show two persons and virtually no products. Even the choice of outfits for the couple does not tie up well with the known Goldilocks target demographics. So where are the Brazo de Mercedes, the Cathedral, the Crema de Fruta, the polvorons, the cake rolls, and the mamons?

Goldilocks was about a homey feel... comfort food... casual family meals.

Design revamps without the correct underlying product philosophy = FAIL.

[Isuzoom]

Palitan nyo si Kris Aquino!!! nakakawalang ganang kumain buset!

[derf8666]

Logo is boring and does not entice you to eat at the joint. But what can you expect from an enterprise which just a few years ago was perhaps the best known bakeshop? They have been beaten black and blue by red ribbon in recent years. A lot of their restos are outdated and look dirty, especially the glorietta one, which look like a carinderia and is an eyesore as compared to the other establishments there.

[_Cathy_]

I don't patronize Goldilocks anymore because they don't honor Senior Citizen's card for pastry purchases unlike Red Ribbon which gives the whole 20% discount.

[renzo_d10]

Plain and boring. But atleast it's better than the previous ones.

And I agree with derf, when I enter a certain goldilocks branch .... it feels awkward, dirty and the aura is unwelcoming. :dunno:

[jom's]

we still love goldilocks, kaso sa nababasa ko dito ang dapat pala nilang pinalitan is yung service nila at hindi yung logo ...

[Chikselog]

I agree doon sa nagsabi na di na siya mukhang pastry shop or something. Kasi kumbaga totoo naman, kahit ako kung di ko kilala Goldilocks, di ko mafe-feel na pastry shop pala sila.

At di na lang kasi sila pastries, may meals na rin sila. Unlike Red Ribbon puro/more on cakes and pastries. (CMIIW)

[Starex_Gold]

parang modernized logo na. Hehe. Pati yung lettering nila bago na rin.

Pero.. As long as ganun parin ang taste ng food, oks lang

[chicken21191]

diba po when it comes to food business ang first rule is to have a good and high quality products na alam mong babalik balikan. then, isip ka ng pangalan ng store. dapat yung mejo tumatatak sa isip. then presentation.sa unang tingin, kung di mo kilala ang goldilocks, hindi mo agad malalamang pasty shop sya kung dun ka lang titingin sa logo. hindi ka man lang ata maku curious eh. dont make another mistake to bring your business down again.

[karlbo]

zero transfat..

what is transfat??

+1 ako goldilocks new logho design : Fail

[Chikselog]

^
Bad cholesterol.

[Starex_Gold]

Ahh yun pala yon.

Buti naman wala pinagka-iba ang mga lasa ng pagkain nila