Goldilocks New Logo: Rebranding FAIL

**cablespy** · July 12th, 2010 11:38 AM

One of my favorite Pinoy cakeshop's is Goldilocks. Early this year they tried to give it a "NEW LOOK" and logo na hi-tech and modern design.

Eto comparison ng old and new Goldilocks stores:

Old Goldilocks VS New Goldilocks

Dati kasi parang enticing pumasok and buy polvoron and ensaymada. Ngayon feeling ko internet cafe from the outside.

What do you feel about Goldilocks' new logo and branding?

**ghosthunter** · July 12th, 2010 11:49 AM

better than the goldilocks asian dating site

**tachyon** · July 12th, 2010 12:12 PM

the old one looks 70's

**boybi** · July 12th, 2010 12:39 PM

Originally Posted by ghosthunter

better than the goldilocks asian dating site

It looks like you're frequenting dating sites ha :bwahaha:

**cablespy** · July 12th, 2010 04:07 PM

Originally Posted by ghosthunter

better than the goldilocks asian dating site

Hahaha! diba? pati yung web site nila sablay.

thanks ghosthunter sa edit ng post

**ghosthunter** · July 12th, 2010 04:22 PM

Originally Posted by boybi

It looks like you're frequenting dating sites ha :bwahaha:

Hey! don't talk against it until you've tried it. Met a number of ladies and girls horny enough to do it on the first date.

**_Cathy_** · July 12th, 2010 06:32 PM

It used to be plaid then it became stripes. Ngayon wala na.

**Zeus** · July 12th, 2010 06:59 PM

Ok naman siya medyo modern na ang dating, dapat sama pa rin nila image ni Goldilocks...yung naka hair rebond na

**digitalron** · July 12th, 2010 08:10 PM

The designer of the logo and website is not only at fault; shame also on those who created the product brief.

The design of the logo and website doesn't underscore anything about pastries and Goldilocks dishes. The choice of colors is bad, with poor contrast (it's glaring on the eyes). It does not communicate anything about savory food or sweet pastries. It's trying to be too modern... and fails.

The website is also bad. I find it weird why it has to show two persons and virtually no products. Even the choice of outfits for the couple does not tie up well with the known Goldilocks target demographics. So where are the Brazo de Mercedes, the Cathedral, the Crema de Fruta, the polvorons, the cake rolls, and the mamons?

Goldilocks was about a homey feel... comfort food... casual family meals.

Design revamps without the correct underlying product philosophy = FAIL.