Shell to launch new fuel product in the Philippines

[Chikselog]

Shell to launch new fuel product in the Philippines

http://www.topgear.com.ph/news/shell...he-philippines

Sepang, Malaysia--Oil giant Shell is firming up plans to bring FuelSave, its newest product designed to help consumers and their vehicles be more fuel efficient, to the Philippine market.

FuelSave contains an additive that allows a motorist to save up to one liter of fuel for every full tank, said Shell vice president for Retail East Cesar Romero (in photo). This claim is based on studies made by Shell and by independent laboratories.

FuelSave was launched in the global market last year. In Asia, it is currently available only in Hong Kong, Malaysia and Singapore.

"There are roll-out plans in the rest of the countries in Asia," Romero told reporters covering the ongoing Shell Eco-marathon Asia. "It's coming very soon to the Philippines."

FuelSave's efficiency potential comes from the advance additive called the "efficiency improver molecule," Shell fuel technology manager Eric Holthusen said.

"It is formulated to act as a surface coating to support smoother gliding (in the engine)," Holthusen said. "Less friction means less energy loss."

FuelSave is also designed to keep engines clean.

Despite potential savings consumers are likely going to get by using FuelSave, Romero assured he product will be affordable to Filipino consumers.

"The pricing policy is that it should not be more expensive than the main grade fuel," he said.

Whatcha guys think?

Sounds like "marketing term" to me.

[ghosthunter]

Sounds like a marketing gimmick than anything else.

"Surface coating to provide smoother gliding'?? What happens when it coats the surface of the fuel injector or other surfaces?

Fuel companies are trying to make people think their increasingly expensive fuel is better than before.

[Chikselog]

Just like Caltex. I've read somewhere (Yahoo News I think) that all fuel today contain Techron, yet they just used it as a marketing term.

Yung title ata ng article na yun, "Secrets your gas boy doesn't tell you".

Oh well, marketing. Marami na namang mauuto.

[Starex_Gold]

Wa-effect naman talaga ang techron haha!

Hindi ako bias sa Shell..

Mukhang naka hanap sila ng bagong paraan para mag taas ng price

Itatanong ko sa dad ko bukas kung anong meron dito sa gimmik ng shell.

[isa1023]

I never got good fuel mileage in Shell, be in Premium or Unleaded, on EFI or carb.

[tidus1203]

Whatever. Pero most of the time sa Shell ako nag papagas because of credit card rebates... As for mileage its also a bit better than Petron, never tried Caltex...

[shakatak70]

Sounds like a marketing gimmick than anything else.

"Surface coating to provide smoother gliding'?? What happens when it coats the surface of the fuel injector or other surfaces?

Fuel companies are trying to make people think their increasingly expensive fuel is better than before.

Siguro parang KY jelly sir yun bang anallube .... Talaga nga naman oo mga oil companies na yan kung ano-anu ang pinapangalan at nilalagay kuno sa blend para mas maganda