LEXUS vs. MERCEDES vs BMW

[GTi]

Thank you for your opinion! I agree, that the brand is strongly associated with Toyota. We're trying to come up with an idea to differentiate the brand to Toyota and make an identity of their own.

So you are supposed to come up with a potential solution to further differentiate Lexus from Toyota? So here goes. Make their cars totally different from their Toyota counterparts. If platform sharing cannot be avoided, they can pour more technology into it. Like for example, all wheel drive, 4 wheel steering, direct injection and turbocharging across the line, etc. And perhaps they can tap the services of renowned design firms for their inputs as I personally find Lexus's styling bland and generic, it seems like something I can conjure up in my head if I wanted to design a car. For their high end models, consulting renowned suspension firms for their input should make the car more distinct.

[ghosthunter]

So you are supposed to come up with a potential solution to further differentiate Lexus from Toyota? So here goes. Make their cars totally different from their Toyota counterparts. If platform sharing cannot be avoided, they can pour more technology into it. Like for example, all wheel drive, 4 wheel steering, direct injection and turbocharging across the line, etc. And perhaps they can tap the services of renowned design firms for their inputs as I personally find Lexus's styling bland and generic, it seems like something I can conjure up in my head if I wanted to design a car. For their high end models, consulting renowned suspension firms for their input should make the car more distinct.

The problem is even with the example of the LEXUS IS300, with its more powerful engine is such a slow car to drive in the city. It is painfully slow to accelerate from a standing start and it is awfully cramped inside, especially at the back seats.

Ironically, a much more affordable Toyota Corolla would have a lot more cabin space for both the front AND rear passengers.

[GTi]

The problem is even with the example of the LEXUS IS300, with its more powerful engine is such a slow car to drive in the city. It is painfully slow to accelerate from a standing start and it is awfully cramped inside, especially at the back seats.

Ironically, a much more affordable Toyota Corolla would have a lot more cabin space for both the front AND rear passengers.

Is the IS300 really THAT cramped? I'd thought it is at least of the same space as older midsize sedans (90s size). I really disapprove of the IS300's engine though. Its not thrilling at all, even the late model Accord 3.0V6 makes significantly more power, is really spacious and well kitted, has great handling and is relatively cheap to procure second hand. Lexus really should have brought more engine options including the IS F.

[Si 06]

Is the IS300 really THAT cramped? I'd thought it is at least of the same space as older midsize sedans (90s size). I really disapprove of the IS300's engine though. Its not thrilling at all, even the late model Accord 3.0V6 makes significantly more power, is really spacious and well kitted, has great handling and is relatively cheap to procure second hand. Lexus really should have brought more engine options including the IS F.

IS F+ KW Variant 3 coilovers is a winner. My friend who owns an ISF told me he should have listened a looooong time ago. Not all coilovers are made the same so if you can afford an ISF you would no have no problem buying the P120k KW Variant 3.

[gail.s]

So you are supposed to come up with a potential solution to further differentiate Lexus from Toyota? So here goes. Make their cars totally different from their Toyota counterparts. If platform sharing cannot be avoided, they can pour more technology into it. Like for example, all wheel drive, 4 wheel steering, direct injection and turbocharging across the line, etc. And perhaps they can tap the services of renowned design firms for their inputs as I personally find Lexus's styling bland and generic, it seems like something I can conjure up in my head if I wanted to design a car. For their high end models, consulting renowned suspension firms for their input should make the car more distinct.

We can't really touch the product/marketing side of the brand. The most we can do for Lexus is promotion. Our thesis is purely advertising based.

But if I may ask, what do you think is the strongest point of Lexus that we can use to advertise the brand?

[uls]

Thank you for your opinion! I agree, that the brand is strongly associated with Toyota. We're trying to come up with an idea to differentiate the brand to Toyota and make an identity of their own.

then what you're trying to do is change public perception on the brand

the public sees Lexus cars as overpriced Toyotas

unless somebody buys the Lexus brand from Toyota and announce they'll completely disassociate the brand from Toyota, the public will still see Lexus cars as overpriced Toyotas

[uls]

know how you can create a stand-alone identity for Lexus?

tell people that Lexus has spun off from Toyota

that Lexus will no longer use Toyota platforms

that Lexus will be designing original cars and building cars from scratch

[mda_]

know how you can create a stand-alone identity for Lexus?

tell people that Lexus has spun off from Toyota

that Lexus will no longer use Toyota platforms

that Lexus will be designing original cars and building cars from scratch

also change the logo. an encircled L will remind buyers of the encircled T

[ghosthunter]

*gail.s and karenrobles

are you one person?

[gail.s]

*gail.s and karenrobles

are you one person?

Haha. No, we're thesismates )