Parang apple vs oranges. Choose automatic, be it a Ranger or Hilux kasi nga sobrang trapik. Pero kung Ranger ang type mo then get the manual kasi mas mataas resale value ng manual na ranger compared sa matic na ranger and mas madali mabenta ang manual na pickup compared sa matic lalo na sa province. Pero alam mo naman dito satin sa Pinas, always panalo ang Toyota brand name compared sa Ford. Pagdating sa after sales service both brand have good dealers like Ford Balintawak, Ford Commonwealth, Toyota Balintawak, Toyota North EDSA but never ever Toyota Commonwealth (super palpak). Pagdating sa performance, patas lang ang Ranger and Hilux, nasa brand preference mo lang talaga. Pareho din matibay (kung aalagaan) at marupok (kung lalaspagin at barubal). Pareho din lang range ng preventive maintenance, di yan magkakalayo. Pero, ngunit, subalit, datapwat, sa katagalan, (kung may balak ka patagalin ang ownership sa pickup mo, as in more than 10yrs kasi matibay naman talaga mga pickup) then sulit ka kung Toyota kasi mas mura ang mga pyesa. Pyesa meaning major parts like pangilalim (suspension), transmissions (clutch), engine (piston rings, overhaul gaskets, timing chain or belts), steering (pitman arm, ball joints). Kung i-dispose mo rin lang within 5years, parehas lang gastos mo sa maintenance kasi wala naman or napaka minimal na masiraan ka ng major part. Yung oil, oil filter, gulong, mags, parehas lang naman cost nyan be it Ford or Toyota.
Pag dating sa gadgets pareho din lang na madaming aftermarket parts like lift kits, chrome accents, etc. just to make truck more personalized.

To summarize, kung saan ka masaya, buhay at pera mo yan.