One area where the pinoy car builder can have a market is the small volume car manufacturer IF you can create a car for a niche market with guarantee of build quality (at least for the car as a whole minus the engine/tranny). Just buy the engine, tranny and suspension bits from a trusted manufacturer like Toyota, Honda, Nissan, etc.
What kind of car would it be? ... Well, one area where people tends to spend money is in the exotic or sports car market. So if a company can build exotic looking, high performance cars, there might be a market. And you don't have to build 40,000 units. Just maybe 12 units for the first year would be enough.
What kind of car? Well, you can take a look at the Lotus Elise as an initial model but with more spacious & comfortable interior, more powerful engine and a proper roof. Make sure it has more acceleration than the usual boy racer car and a good match for those EVOs.