MMDA appeals to telecom firms to stop billboard battle

[silver_corolla]

Metropolitan Manila Development Authority (MMDA) Chair Bayani Fernando aired this appeal to giant telecom companies Globe and Smart , as he noted the proliferation of advertising billboards and signages along the busy stretch of Edsa.

TAKE the battle for clients elsewhere.

Metropolitan Manila Development Authority (MMDA) Chair Bayani Fernando aired this appeal to giant telecom companies Globe and Smart Monday, as he noted the proliferation of advertising billboards and signages along the busy stretch of Edsa.

"Principally along the road right of way of Edsa, there's too much proliferation of these billboards and posters. Basically, they are illegal, and pose hazards to road users," Fernando told reporters in a press conference Monday.

Fernando said different-sized tarpaulin billboards and signages that advertise the services and promos of the two largest mobile phone companies had been installed on posts and walls that obstruct the roadway.

"I ask them to stop this, or if not them, maybe their contractors can ask the companies to stop, and no longer enter into contracts [with the companies]. Besides, it seems they (Globe and Smart) are making profit, and there is no reason for them to add to our problems," said Fernando.

"Don't make Edsa your battleground," warned Fernando. But he made an exception of private property rented out to ad firms.

The MMDA chair added that Smart's and Globe's ads even competed for space ith the agency's safety and informative road signs.

"We could not find anywhere else to put our safety signages, that's why the posters and billboards have to be removed," said Fernando.

He added that a voluntary ad pullout by the two telecom giants may eventually dissuade other companies from making the widely-used thoroughfare as their promotional front.

"Maybe if they stop, other companies would no longer advertise along Edsa," Fernando said.

But if the warning is not heeded, the MMDA could demolish billboards and posters of the telecoms on areas along Edsa where the agency could lawfully do so, said Angelito Vergel de Dios, MMDA Traffic Operations Center Executive Director.

[1D4LV]

hmmm.somehow i agree with BF on this. maski saan ka magpunta may mga banners ng mga telcos eh. di na maganda tignan.

[BlueBimmer]

pano naman sobrang laki ng net profit

[mhelskie]

delikado tlaga yan, baka matuwa ka sa pagbabasa ng mga promo nila e bigla ka na lng sumalpok hehehe.

D ba may bumagsak na billboard dati sa EDSA?

[theveed]

damihan nalang mga Pia Guanio, Chinggay, Aubrey billboards :D

[ILuvDetailing]

Delikado pag may bagyo baka mahulog.

[mazdamazda]

Ang malakas mag advertise along EDSA is SMB. Minsan pare-pareho lang naman ang laman...

[silhouette]

dapat ang pagsabihan nila eh yung mga city/municipality mayors. since they do approve that. why? coz telcos are paying a great deal of PHP!
ang alam ko kada poste ang bayad nyan eh...

[BlueBimmer]

yes damihan ung aubrey dunop ads n francine hankook ads hehe

[IceColdBeer]

Ang smart, starting from the airplane (PAL) hanggang pag land mo sa airport andun lahat ng banners nila.

[coiter]

isama na rin nya mga rolling billboards! ang sikip sikip na ng kalye dadagdagan pa ng mga dambuhalang mababagal na sasakyang to. feeling mo pa babagsakan ka nun pagmalakas ang hangin.

[silver_corolla]

Ban billboards -Miriam
(People's Journal)

Santiago has filed a resolution calling for the removal of all billboards in the streets of Metro Manila which violate rules on construction and location.





TO avoid accidents and prevent defacing the country, billboards especially huge ones should be banned, according to Sen. Miriam Defensor-Santiago.

Santiago has filed a resolution calling for the removal of all billboards in the streets of Metro Manila which violate rules on construction and location.

"The excessive and inadequately controlled proliferation of billboards visible from highways endangers the uniqueness of our state and our communities and our scenic beauty," Santiago said.

The proposed law prohibits the placement of billboards where it could obstruct motorists' view of traffic lights, signs, signals and scenic view.

"This act seeks to regulate all billboards in order to reduce traffic hazards, protect property values, protect an attractive visual environment, protect the public
"Excessive and inadequately controlled proliferation of billboards visible from highways endangers the uniqueness of our state and our communities and our scenic beauty."

"This act seeks to regulate all billboards in order to reduce traffic hazards, protect property values, protect an attractive visual environment, protect the public investment, and ensure the effectiveness of public traffic signs and signals," she said.

Under the bill, the billboards should be set back at least 25 feet from any road or street and 1,000 ft. away from any right-of-way, underpass, overpass, bridge or tunnel, and intersection.

Billboards would also be off limits within 1,000 ft. of any historic site, school, church, hospital, retirement or nursing home, cemetery, governmental building, public park, playground, recreation area, and convention center.

Meanwhile, the Department of Public Works and Highways and the Metro Manila Development Authority will be tasked to undertake together an inventory of all billboards to determine if they comply with regulations.

Mary Rose Pabelonia
People's Journal

[silhouette]

malamang ang unang mag re-react dyan si Cris A. kahit saan ka pumunta nandun ang mukha nya eh. kung ano-ano ang enrosement. galing!