Toyota IMVs are not sold in Japan, why?

[usokpower]

Napanood ko na rin ung commercial ng IMVs on discovery channel. Ung pagkahaba haba na commercial na iyan ay ibig sabihin lang ay....

Toyota made cost saving vehicles that meet outstanding global standards. High quality vehicle that will cost you less.

But how come theyre not sold in Japan? While I was watching the interview of toyotas technical or managing director sabi nya although the design came from Japan it is only intended for other asian countries. Not really the exact words but this is mostly the content of his message.

So bakit?

[Innova_Boy]

Maybe they dont buy cheap cars, cheap ones are only made for third world countrieds for them...

[odell]

tsaka they can afford.. sa paningin ko..

[ssaloon]

kasi iba ang target market ng IMV project... more on developing nations to have affordable vehicles. japan can afford not te offer these cars in its lineup kasi malakas ang purchasing power ng mga tao doon.

[need4speed]

what i noticed when i visited Japan 2 weeks ago was, a lot of the streets are really small and in the rural areas, some streets are only 1 lane... in those places, they have those really small cars even smaller than the Jazz and the like.

not to mention... parking is really hard as well and expensive to boot.

[odell]

but dameng super cars dun! :D hehehehe

[need4speed]

but dameng super cars dun! :D hehehehe

on the contrary... i didn't even see a single one... i see more super cars / sports cars / etc... in HK than in Japan...

[carlocaraddict]

IMV vehicles are designed for Asian countries like the Philippines, Thailand, Indonesia and Malaysia. Target market ng IMV vehicles are these asian countries.

[odell]

sana dumating na un fortuner :D

[carlocaraddict]

sana dumating na un fortuner :D

malapit na yan.

[badkuk]

who knows? if the IMV does well in ASEAN, it may well reach japanese shores

and there doesn't seem to be a market for any of the IMV incarnations in japan; maliliit lang ang mga pamilya dun, and they're not into the gas-guzzling SUV craze you have in the US.

[mbt]

ano ba yung available na toyota compact pickup sa japan? kung hindi hilux, at hindi rin tacoma (which is north america only if i got it right), e di ano?

[odell]

before june nga sana.. tama ba carlo?

[pissword]

sa japan nga diba walang LEXUS brand kasi lahat ng model ng lexus available sa toyota lineup nila... mayayaman nga naman mga hapon... hindi nila kelangan ng cheap cars

[sikuya]

sa japan nga diba walang LEXUS brand kasi lahat ng model ng lexus available sa toyota lineup nila... mayayaman nga naman mga hapon... hindi nila kelangan ng cheap cars

you probably know this already--that Lexus is now on sale in Japan (or close to it)--no more rebadged Toyotas.

[explorer]

sa japan nga diba walang LEXUS brand kasi lahat ng model ng lexus available sa toyota lineup nila... mayayaman nga naman mga hapon... hindi nila kelangan ng cheap cars

nun nasa toyota pa ako, i was thinking the same thing. but when i had the chance to go there, i was suprised to learn that there are still japanese (including toyota employees) that wanted to drive a lexus (made in the US of A) than those it's toyota equivalent. iba parin daw yung lexus na gawa sa tate. and what toyota japan did was to import lexus from US (not for the employees) but for those japanese that wanted to buy a 'real' lexus.

[sikuya]

nun nasa toyota pa ako, i was thinking the same thing. but when i had the chance to go there, i was suprised to learn that there are still japanese (including toyota employees) that wanted to drive a lexus (made in the US of A) than those it's toyota equivalent. iba parin daw yung lexus na gawa sa tate. and what toyota japan did was to import lexus from US (not for the employees) but for those japanese that wanted to buy a 'real' lexus.

then these japanese have been duped. all Lexuses are built and assembled in japan then exported to the US. the only lexus built in NA is the Lexus RX330 SUV at TMMC (toyota motors manufacturing canada,inc) in ontario and that plant opened in late 2003.

[mazdamazda]

if the IMV platform did not push thru... eto siguro ang nakuha natin...



btw... here's their "truck":



wala akong makitang compact pickup in their vehicle line-up...

http://toyota.jp/carlineup/lineup.html

[david12345]

Maraming modelo na ng sasakyan sa Japan. Baka hindi na worth it to introduce another model in Japan, taking into account the market and competition.

Take Toyota for example, what are the available models in the Philippines? Camry, Corolla Altis, Vios, Hilux, Rav4, etc., which are quite limited.

In Japan, kotse pa lang: Century, Celsior, Crown/Majesta, Aristo, Mark II, Chaser, Supra, MR-S, Windom, Altezza, Platz, Caldina, Soarer, Celica, Corona/Premio, Camry, Corolla sedan, Corolla Fielder, Corolla Runx, Carina/Levin/Trueno (maybe phased out), Prius, Rav4, Harrier, etc.

[vicoyski]

The decision not to release IMV models in Japan may have something to do more with their culture rather than their business sense, despite the well known fact the The IMV project is purely for the Asia-Pacific region.

The japanese have been known to prefer brands and units that are japanese made. Such nationalism is indeed praiseworthy and is the reason for Japan's success story after WWII.

In all likelihood, IMV models made in other countries wouldn't sell that well in Japan. Just look at how imported brands are doing in Japan.

That's my 2 cents on the matter.