from inq/27may05
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ISUZU may be toiling under the shadow of market leader Toyota, but the smaller Japanese vehicle manufacturer has found a way to make money, rather than just eat dust, from the trail of its giant competition.
The local Isuzu will launch in July a diesel-engine replacement campaign targeting not only Industrial Revolution-era clunkers of the country's 200,000 jeepneys but also the engines of hundreds of thousands of Toyota Tamaraw, FX and Revo.
Costing P200,000 to P250,000, the brand-new, Clean Air Act-compliant Isuzu diesel engines come equipped with conversion kits to fit the engine bays of the target vehicles.
According to the grapevine, Isuzu has secured a government commitment to provide cheaper financing through transport cooperatives for the ambitious undertaking.
Excluding the Toyotas, P200,000 for 200,000 jeepneys translates to a whopping P40-billion market, a business that Isuzu had quietly cornered even before the Clean Air Act.
Proof? Just go and pop open the hood of any jeepney.




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