SsangYong makes mark in local auto market

[BoEinG_747]

Korean automaker SsangYong recently embarked on a major advertising campaign to gain higher recognition among Filipino car buyers.


The campaign is hinged on SsangYong’s corporate global advertising strategy, which aims to promote the brand as Asian but with everything European, from engine to body design, including other luxurious amenities.

The campaign has a selling proposition called "German Engineered, European Styled." SsangYong claims to be the only Asian automotive brand powered by European technology.

SsangYong’s Sports Utility Vehicles (SUVs) and luxury sedans have been steadily making their mark in the Korean domestic automobile market for the last two years, where it cornered a 39.4 percent share of the SUV market.

Due to the outstanding features and competitive pricing scales of its products, it’s no surprise that SsangYong is gaining recognition as a top-of-the-line brand in the global automotive market.

Unknown to many Filipinos and even some Asian car buyers, SsangYong vehicles are popular in major countries like the US, Europe and in the Middle East because of their quality engineering, performance, and overall reliability.

SsangYong vehicles also received numerous awards, like in Ireland, where the Rexton was landed as one of the top 10 preferred and only SUV in its class, and Bulgaria as "Best Selling SUV" and "Best Automotive Debut of the Year" awarded by Bulgarian Automotive Journalists last year.

Likewise in New Zealand and Malaysia, the Rexton bagged the "Best SUV of the Year" award.

With support from corporate headquarters based in Seoul, South Korea, SsangYong’s global distributors, particularly SsangYong Auto Philippines Corp. (SAPCO) here in the country, efforts to create extensive brand awareness among Filipinos is bound to succeed.

SsangYong’s vehicle models include the Rexton, one of the full-size SUVs in the market today, with state-of-the-art, third-generation common-rail direct-injection diesel engine with its patented 5-speed T-tronic automatic transmission system.

The other variant, the newer Stavic is the only multi-purpose vehicle (MPV) in its category that utilizes a 10-link rear suspension, and powered by the German-technology inspired engine and transmission found in the Rextons.

Another model is the Korando (short for "Korean can do"), the only compact diesel-fed SUV in the Philippines run by a 2.9 liter intercooler turbocharged diesel in-line 5 cylinder engine.

At present, SAPCO has two dealerships in the Philippines located at Wheels AutoMall along E. Rodriguez Ave. Ext. in Quezon City and SsangYong Pampanga of the Laus Group of Companies, located in Dau, Mabalacat.

[carlocaraddict]

they need more marketing exposure. Oh wow, that Stavic hahahahahaha! It looks like a tasty bread but the interior is huge and spacious.

[BlueBimmer]

the rodius needs a full body makeover asap!

[chua_riwap]

the rodius needs a full body makeover asap!

Pag nakikita ko nga yung Rodius na yan, naaalala ko yung pangkaskas ng yelo sa halu-halo.

[kmo]

Ssangyong vehicles lang kasi are also too expensive .... rexton for 1.9M ata?? there are lots of better vehicles for that price and its looks doesnt even justifies its price ....

[john_carlo]

yeah my dad bought a white Ssangyong stavic.. its good! pero magastos tlga sa gas.. pero every sunday lng nman nmen yun ginagamit eh kaya ok lng.. : )

[k2tingx]

rexton looks respectable to me..

stavic, my son loves the looks.. parang sasakyan daw ni batman and robin!!!

[mikmik316]

Only the Rexton II has the style & good taste worth marketing here sa Pinas... the others tapon na nila sa inidoro....

[OTEP]

Mahal talaga ang Ssangyong kasi yun ang market positioning nila sa home market.

They use Mercedes Benz parts and architecture which can be costly to manufacture. The 2.7CRDi engine they use is the same engine used in the Mercedes Benz ML270 and Jeep Grand Cherokee CRDi. I'm sure these two are tons more expensive. The Rodius/Stavic rides on an E-class platform. How much were they selling W124 E-Classes back then? Their flagship sedan (the Chairman) is also a rebodied Mercedes.

About the only things Ssangyong does not have is a good stylist and brand power.

[Horsepower]

makakakita rin ng magaling na designer yan. Kita nyo Hyundai, sobrang panget ng mga design noon. Look at the 2007 Santa Fe now, puro rave reviews.

Kung MB platform ang Ssangyong, mahal siguro ito.

[Monseratto]

SsangYong should get rid of its existing car designers!! Don't waste your money in promoting such tasteless looking cars!!

[nugundam93]

SsangYong should get rid of its existing car designers!! Don't waste your money in promoting such tasteless looking cars!!

hehehehe. amen.

[amboy]

SsangYong should get rid of its existing car designers!! Don't waste your money in promoting such tasteless looking cars!!

on the stavic that's a big yes. on the rexton however that's not true!

[mbt]

okay na yung rexton i-full page ad, pero yung rodius... er... yung interior nalang hehehe

[KCboy]

ok naman rexton. i have 1 and it's ok. put on some 20in rims n its in black, looks cool.

[andre]

I like the rexton looks. It's only a little expensive compared to other SUV

[kimpOy]

ok lang ang rexton wag naman ang rodius...

naiiyak ako kapag nakakita ako sa daan.

[gearspeed]

Kapag nakakakita ako ng SsyangYong natatawa na lang ako kase yung design nila uhhh weird..hehe..

Oh wow, that Stavic hahahahahaha! It looks like a tasty bread

Cguro nagugutom na sila nun kaya nila naisip ang ganung shape..hehe..

[OTEP]

Stavic AWD (using the Mercedes Benz 4Matic system) on chrome alloys.

May balak kaya umorder ang AFP nito?

http://bbs.defence.co.kr/html/bbs/da...s/rexton-1.jpg

[eggman]

Ok naman ang Rexton,ang pinkawalang kuwenta nilang product ay yung Korando,luma na!