I am scouting for a LCD or LED TV, with at least 40" width and the generic LCD/LED TVs have attractive prices. I saw one which is already 40", 120hz, 1080p na around 23,000 but the brand is TCL, another somehow with similar features 21,000 but the brand is devant....are they good and would they last long?

Is it not that the branded ones also come from China, just like the generic ones?