Can a car company be like Apple?

[donbuggy]

The cars should:

1) have a simple but outstanding design.
2) be easy to use and maintain.
3) be highly desirable and cool to own.

Is it possible?

[uls]

The cars should:

1) have a simple but outstanding design.
2) be easy to use and maintain.
3) be highly desirable and cool to own.

Is it possible?

definitely

all it takes is a visionary leader

[ChunkyLover]

BUT... expensive to own...
apple products out price most gadgets...

I imagine a car that could cost twice as much or even more than others...
it would not appeal much here in the phil because the price would sky rocket after taxes...

gadgets would still fit most people "pockets"... but a applying a marketing hype on a car?... still boils down on the price..

and the company would have a lot on catching up on technology and innovation...

[Monseratto]

Pwede mag swype at hand gestures instead of steering... tapos windshield mo puro icons.

[uls]

and you can talk to your car hehe

[ChunkyLover]

Pwede mag swype at hand gestures instead of steering... tapos windshield mo puro icons.

hahaha.... Tapos may magbebenta ng wind shield film protector at "icar" crystal casing para hindi magasgas hahaha

[ghosthunter]

We already have them.... they are called either luxury cars or exotic sports cars.

[ChunkyLover]

imagine... your driving your iCar to your iGarage with your iPod plugged in to your iDock.. then your iPhone starts to ring... its your iChild..

to many i's...

[hein]

An Apple car would look like this, with SIRI built in.

But assembled in China.

[Ry_Tower]

An Apple car would look like this, with SIRI built in.

But assembled in China.

yup, i have to agree on this one!

[Monseratto]

I wonder how will SIRI react to wreckless PUV drivers and pedicabs...

[samcoy]

User friendly product is extremely difficult to create and having apple like car means multiple times more complicated than Apple gadgets. So you need smart and resourceful people to make it a reality and these comes with high cost. Basically, it is possible if a company will have everything what it takes. It would be really cool if that car could hover. No more tires! :D

[holdencaulfield]

tapos biglang nag"hang" sa hiway yung iCar parang nangyayari minsan sa ipod ko.

[samcoy]

Lol! Ayos yang banat mo ah. Really funny.

[donbuggy]

And you have to bring the car to the casa to replace the battery.

[CVT]

i-yayay; i-nakow!


14.3K:eathis:

[donbuggy]

Alec Issigonis (designer of the classic Mini) was like Steve Jobs.

Issigonis and Jobs used existing technology to create a groundbreaking product.
AI put front wheel drive and transverse engine into a small car, the Mini.
SJ used a GUI invented by others in a computer, the Mac.

AI and SJ's products had a simple and functional design.

AI and SJ did not believe in market research.
Both men thought they knew better than the public about what the product should be.

"The public don't know what they want; it's my job to tell them."
- Alec Issigonis

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Trivia: A Mini Cooper raced in the 1967 Singapore Grand Prix main event - against open wheelers and sports cars. It finished 6th.

[shadow]

and overprice as well?

[donbuggy]

Actually British Motor Corporation made a huge blunder in pricing the original Mini too low.

The whole story

When Ford’s costing engineers stripped down the Mini in order to work out how on earth BMC could sell it so cheaply, they estimated that BMC were actually making a loss of £30 on each one built.

The financial performance of the Mini and 1100 were demonstrated potently by the fact that in 1960, BMC had made a £26 million profit on total sales of £347 million, but by 1967, when they were building and selling more cars, they made a loss of £3 million on total sales of £467 million. Turnover and sales were good for BMC during the sixties, with the Mini and the 1100 being the company’s best sellers, but as no profits of any significance were being made on them, no investment was being made for the future. The issue of the future, or more precisely, the lack of forward planning for it was becoming more and more pressing as the Sixties wore on.

[jansky]

prototype