Haagen-Dazs closing down in PH

[Monseratto]

Goodbye Haagen Dazs, I guess there weren't enough of the masses who would buy ice cream at P120 a scoop...


Haagen-Dazs closing down in PH | ABS-CBN News

MANILA, Philippines – After more than a decade of selling high-end frozen desserts in the Philippines, Haagen- Dazs is closing its last two branches in the country.

On its website, Haagen-Dazs Philippines announced that it will cease operations at the Shangri-La Plaza Mall and Eastwood Mall on August 31.

Last June 30, Haagen-Dazs shut its branches at SM Mall of Asia and Robinsons Mall.

“Haagen-Dazs is closing down in the Philippines,” the luxury ice cream brand said.

General Mills Philippines, which distributes Haagen-Dazs in the country, was earlier planning to put up five to 10 more branches in Metro Manila.

But the brand was unable to attract enough customers, with General Mills Philippines citing an “increasingly challenging” business environment, according to a report from BusinessWorld newspaper.

The remaining products will be sold in retail stores until supplies last, it added.

Last year, Haagen-Dazs tapped model Georgina Wilson and Azkals player Phil Younghusband as its first brand ambassadors in the Philippines.

Haagen-Dazs first made its way to the Philippines in 1998. Placed in elegant-looking tubs and sold at a premium, the company’s products are marketed as an occasional indulgence

[Retz]

lumipat sa magnum eh.

[isa1023]

Never pa ako nakatikim nito ni minsan.

Ma-try nga bago man lang sila mawala.

[flakez]

once a lang ako nakatikim nito. haha. sa bangkok pa kasi medyo hindi ko ramdam presyo ung binabayaran ko. hahaha.

[lowslowbenz]

Mahal naman kasi sobra yang Hag and Dans!

[yohc]

May Baskin Robbins ba sa Manila? Pero masarap pa rin ang HD kaysa BR.

[mika_23]

Mukang exclusive na lang itong overprice ice cream sa duty free pag nagkataon.

[niky]

Ben n Jerry's sa SnR.

It doesn't make sense to have such an expensive boutique product when there are relatively inexpensive freshly made high quality gelatos on the market and in some restaurants. Certainly hard to make a business case for it against high end fro-yos that are cheaper to make, too.

[boybi]

sa China, mas mahaba pa pila sa Haagen Dazs kesa sa Starbucks.

[BratPAQ]

Masyado kasing maliit ang kaibahan ng hags sa 3-in-1 100 petot ice cream. pero ang laki ng price difference nila. at bago pa makarating sa price point ng hags, dami makakasatisfy na sa ice cream crave na mas mura sa kanila.