ASC reference # on ads and billboards

**myas110** · July 21st, 2010 01:48 AM

bakit may ASC reference # on ads and billboards, located sa lower portion ng ads?

**wowiesy** · July 21st, 2010 10:31 AM

Lahat ng ADs (be it on magazines, billboards, on TV, not sure sa radio) have to go through ASC clearance..

lahat ng claims mo, you have to back it up.. so when you say you are the one and only product that does this blah blah.. they ask you for proof that indeed your product is the one and only that can do it...

sort of policing the ranks...

but on the other hand, may bayad yung screening.... and.. i'm not sure sino sino ang nakaupo sa approval board. or sino yung nasa likod nila... kung may new product ka at you want to do ads.. you have to pre clear with them... mabilis naman din yung clearance nila... but kung you have a new product and you have a claim na hindi pa nagagawa ng competitor mo... at yung competitor mo ay may mata at tenga within the board... hindi pa nailalabas ang product mo... alam na ng competitor mo... yung supposed competitive advantage mo.. nawawala... since may time sa kabila para humabol...

hindi ko lang alam kung gaano ka politicized ang grupo...