Volvo’s SUV subscription plan starts at $600 per month — insurance included | The Verge

BMW and Mercedes-Benz will also try out subscription plans for new cars | The Verge

***
Using Volvo's "plan" as an example...

You pay $600/month and you get a new car every year...

If we have it locally... I don't think it will be as cheap... But I can just imagine how it will be beneficial to expats and offices that need a nice car all the time.